Mediahuis

Mediahuis, a Belgian media publishing giant, used Selligent to enrich its database and integrate real-time personalization into its marketing campaigns, which has enabled it to significantly increase customer loyalty and conversions.

Company

Mediahuis

Industry

Media

Website mediahuis.be

Location

Belgium

The Customer

Mediahuis, a Belgian media publishing giant, has over 16 news, classified, and lifestyle brands.

The breadth of properties in their portfolio creates an opportunity for advertisers to reach audiences across the network with niche interests and localized content.

 

SELLIGENT HELPS US ANALYZE AND USE THE DATA WE COLLECT TO ESTABLISH A REAL AND PERSONALIZED CONNECTION WITH SPECIFIC CUSTOMERS

Liesbeth Nizet, Digital Marketing Manager Mediahuis

 

The path to success

Mediahuis needed to encourage visitors through the acquisition funnel, to entice anonymous visitors to identify themselves and continue to share more detail about their interests. .

As visitors engaged with the site:

  • Content and ads were displayed based on all profile data
  • Each click was captured in their profile
  • Localized content based on known visitors postal code

The Results

Using the Selligent platform, Mediahuis was able to significantly grow, unify and enrich their customer database.

This database is now being used for specific editorial and marketing purposes: customers get customized content and offers, which in turn increase customer satisfaction, loyalty and conversions.

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