A/B Testing Examples

A/B testing allows marketers to try out modifications to their websites, apps or emails to see how they affect performance — without committing to permanent changes. A/B testing provides instant results with factual data, making the creation of the highest-generating website, email or app possible. A/B testing examples are useful to see how it all works. 

What Is A/B Testing?

A/B testing allows marketers to do the following:

  • Make subtle changes to the format without committing to permanent alterations
  • Accurately measure the effects these changes would have on website or email performance
  • Get customers’ opinions of the webpage, app or email without directly asking them

A/B testing allows a marketer to make a few simple changes to the website or to try out two different email versions to see how customers react. Half of the participating customers will be shown the A version, while the other half will be shown the B version. By analyzing these users’ experiences and behaviors, it’s easy to understand which changes make a positive impact.

Why Use A/B Testing?

Customers are the most important part of any business. A/B testing will:

  • Ensure customers are provided with the best user experience possible
  • Allow the marketing professional to analyze the performance of the page or email with accurate results
  • Reveal customers’ candid reactions to changes

This testing system provides substantial data to make concrete decisions about the changes before implementing them. A/B testing examples can be as simple as product image and pre-header text variations or more sophisticated, like segmentation based on engagement or changing the tone to personal versus business.

How Is A/B Testing Used?

Many marketing professionals blindly wonder what specific changes can be made to a webpage, email or app to make it perform better. All these what-if questions can be answered with the use of A/B testing.

With A/B testing, marketers can experiment with:

  • The colors or photos on the website
  • The order and presence of tabs and links
  • The subject lines or links in emails

It's easy to experiment with small changes and analyze the results. Do visitors spend more time on the site with these changes in place? Do they click through to more pages? Marketers can then decide if the changes they've made are positive or negative for visitors. 

With an emphasis on personalization and relationship building, Selligent Marketing Cloud strives to develop the most functional, customer-friendly content for business websites and email marketing.

If you're a marketer looking for examples or case studies of A/B testing, we can help. Contact Selligent Marketing Cloud today to get started!

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