REPORT

Global Connected Consumer Index

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Connected like never before: The Impact of 2020 on Consumer Behavior

There’s been a seismic shift in consumer behavior this year, amid the ongoing effects of the global pandemic – and it’s no longer business as usual for brands and marketers. We asked 5,000 consumers from around the world what they expect from brands today – and the results may surprise you. Find out what you need to know to stay connected with your customers and to boost engagement in an evolving world.

Our third-annual global study of 5,000 consumers focuses on brand interactions and expectations. In this report, you’ll find revealing statistics and insights about what consumers expect from brands today – with actionable tips to help marketers better anticipate and serve the changing needs of their customers.

54%

of consumers find communications about sales & deals most valuable

56%

of consumers will make new purchases to reflect their work-from-home lifestyle

64%

of consumers want contactless pick-up or check-in

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About Selligent Marketing Cloud

Selligent is an intelligent omnichannel marketing and experience cloud platform company. Our dynamic technology provides actionable insights that empower companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. With teams across the United States and Europe, and a global network of partners, our mission is to make marketing personal. More than 700 global brands in retail, travel & hospitality, media, entertainment & publishing, and financial services trust Selligent to help deliver their programs.

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