Selligent Marketing Cloud's AI Engine Gets High Marks from Ovum Market Radar Report

 
 

Our proprietary artificial intelligence (AI)-powered engine Selligent Cortex just scored a major win. Leading data-analysis and consulting firm Ovum evaluated our marketing platform in the freshly released report Market Radar: AI-Powered Marketing and Sales.

The Ovum report weighs the implications of AI for the marketing industry, together with key trends and future market developments at the intersection of AI-driven marketing and big data. The analysts also showcased six vendors offering specialized AI solutions for marketing and sales, including Selligent Marketing Cloud.

The Ovum Market Radar report said about Selligent: “The platform bridges the gap between big data and real-time omnichannel campaign execution, creating interactions that become more relevant over time. This ability to continuously learn and improve enables B2C marketers to engage with consumers using relevant insights.”

[Click here to view the report on the Ovum website]

As a major takeaway, the report outlines why AI is more important than ever for marketers. That got us thinking about how AI can help save time and build efficiencies for marketers, so we put together a few pointers.

How AI optimizes digital marketing

The arrival of AI technology in marketing solves a major conundrum: More and better customer data is available, but how can marketers translate this abundant intelligence into more relevant messages and more personalized customer experiences – and do so at scale?

There are physical limits to how many customer segments marketers can build manually, or how many journeys they can compare before choosing the best-performing option. And creating personalized product recommendations for every single consumer by hand? Downright impossible!

Here’s where AI engines that have been designed specifically for marketing can help. Marketers only need to plug the AI into their customer data streams and watch it do the heavy lifting when it comes to turning massive amounts of data into hyper-personalized marketing.

Here’s how combining AI and marketing makes complex tasks easier:

  • Laser-focused segmentation. Instead of segmenting target groups by demographics or superficial data points, AI can dig deep into Universal Consumer Profiles to learn a consumer’s favorite product, color or flavor. These deep learnings allow for segmentation and targeting on an entirely new level – how about addressing all contacts who like a particular song or movie?

  • Personalization in emails and websites becomes more manageable. AI seamlessly integrates into email and website templates via dynamic content blocks that can be populated with personalized offers for each of thousands of customers – generated at the time of open for situational relevance.

  • Built-in performance optimization. AI engines are not only self-learning by nature, but they are also self-optimizing. AI is able to build better segments automatically by predicting the performance of each segment against a campaign and learns from click performance in emails.

  • Individualized customer journeys. Today’s consumers switch channels and devices on the fly, but AI is able to keep track. It can build customer journeys “on the go” and adjust AI marketing automation based on real-time behaviors. This creates a sense of timeliness and situational awareness that customers appreciate.

  • True send-time optimization. Every consumer has a different ‘sweet spot’ when it comes to receiving marketing messages at the right time and on the right device. Customer Journey AI finds it for every individual consumer and adjusts time of send, channel, and dynamic content accordingly.

What to look for in an AI marketing solution

Looking ahead, AI in marketing emerges as the only way to serve the level of hyper-personalization today’s consumers are demanding. And it pays dividends. Research revealed that 80 percent of consumers are more likely to do business with a company if it offers a personalized experience. 80 percent!

When marketers choose to invest in an AI marketing platform, these are the seven must-have features your vendor needs to provide:

  1. Specialized AI that is purpose-built for marketing, not AI built for cross-purposes
  2. AI that can grow with your marketing and your offers, journeys, and audiences
  3. Full control for marketers to intervene with specific rules at any moment
  4. Self-learning from customer behaviors and performance metrics to adjust campaigns  
  5. AI that a marketer can use without support from IT or programmers
  6. AI that is predictive and focused on personalization and customization
  7. Seamless integration with your data architecture and solutions in your marketing tech stack

One of the reasons why Selligent Cortex AI received high marks in the Market Radar: AI-Powered Marketing and Sales report, is that it was built from the ground up for the needs of engagement marketers. It checks all seven above-mentioned boxes for a truly marketing-specific AI solution.

Our AI functionality is natively integrated into our marketing cloud platform that encompasses all functionality from data capture in customer profiles, to journey/campaign design, to execution, and smart automation. An intuitive system that can be managed by marketers, not technologists and solves the challenge of AI data integration out the box.

We would like to thank Ovum for the great feedback and evaluation of our AI capabilities. This is an exciting moment in the marketing industry and we take great pride in helping our clients achieve laser-focused personalization by constantly evolving our platform.

Our proprietary artificial intelligence (AI)-powered engine Selligent Cortex just scored a major win. Leading data-analysis and consulting firm Ovum evaluated our marketing platform in the freshly released report Market Radar: AI-Powered Marketing and Sales.

The Ovum report weighs the implications of AI for the marketing industry, together with key trends and future market developments at the intersection of AI-driven marketing and big data. The analysts also showcased six vendors offering specialized AI solutions for marketing and sales, including Selligent Marketing Cloud.

The Ovum Market Radar report said about Selligent: “The platform bridges the gap between big data and real-time omnichannel campaign execution, creating interactions that become more relevant over time. This ability to continuously learn and improve enables B2C marketers to engage with consumers using relevant insights.”

[Click here to view the report on the Ovum website]

As a major takeaway, the report outlines why AI is more important than ever for marketers. That got us thinking about how AI can help save time and build efficiencies for marketers, so we put together a few pointers.

How AI optimizes digital marketing

The arrival of AI technology in marketing solves a major conundrum: More and better customer data is available, but how can marketers translate this abundant intelligence into more relevant messages and more personalized customer experiences – and do so at scale?

There are physical limits to how many customer segments marketers can build manually, or how many journeys they can compare before choosing the best-performing option. And creating personalized product recommendations for every single consumer by hand? Downright impossible!

Here’s where AI engines that have been designed specifically for marketing can help. Marketers only need to plug the AI into their customer data streams and watch it do the heavy lifting when it comes to turning massive amounts of data into hyper-personalized marketing.

Here’s how combining AI and marketing makes complex tasks easier:

  • Laser-focused segmentation. Instead of segmenting target groups by demographics or superficial data points, AI can dig deep into Universal Consumer Profiles to learn a consumer’s favorite product, color or flavor. These deep learnings allow for segmentation and targeting on an entirely new level – how about addressing all contacts who like a particular song or movie?
  • Personalization in emails and websites becomes more manageable. AI seamlessly integrates into email and website templates via dynamic content blocks that can be populated with personalized offers for each of thousands of customers – generated at the time of open for situational relevance.
  • Built-in performance optimization. AI engines are not only self-learning by nature, but they are also self-optimizing. AI is able to build better segments automatically by predicting the performance of each segment against a campaign and learns from click performance in emails.
  • Individualized customer journeys. Today’s consumers switch channels and devices on the fly, but AI is able to keep track. It can build customer journeys “on the go” and adjust AI marketing automation based on real-time behaviors. This creates a sense of timeliness and situational awareness that customers appreciate.
  • True send-time optimization. Every consumer has a different ‘sweet spot’ when it comes to receiving marketing messages at the right time and on the right device. Customer Journey AI finds it for every individual consumer and adjusts time of send, channel, and dynamic content accordingly.

What to look for in an AI marketing solution

Looking ahead, AI in marketing emerges as the only way to serve the level of hyper-personalization today’s consumers are demanding. And it pays dividends. Research revealed that 80 percent of consumers are more likely to do business with a company if it offers a personalized experience. 80 percent!

When marketers choose to invest in an AI marketing platform, these are the seven must-have features your vendor needs to provide:

  1. Specialized AI that is purpose-built for marketing, not AI built for cross-purposes
  2. AI that can grow with your marketing and your offers, journeys, and audiences
  3. Full control for marketers to intervene with specific rules at any moment
  4. Self-learning from customer behaviors and performance metrics to adjust campaigns  
  5. AI that a marketer can use without support from IT or programmers
  6. AI that is predictive and focused on personalization and customization
  7. Seamless integration with your data architecture and solutions in your marketing tech stack

One of the reasons why Selligent Cortex AI received high marks in the Market Radar: AI-Powered Marketing and Sales report, is that it was built from the ground up for the needs of engagement marketers. It checks all seven above-mentioned boxes for a truly marketing-specific AI solution.

Our AI functionality is natively integrated into our marketing cloud platform that encompasses all functionality from data capture in customer profiles, to journey/campaign design, to execution, and smart automation. An intuitive system that can be managed by marketers, not technologists and solves the challenge of AI data integration out the box.

We would like to thank Ovum for the great feedback and evaluation of our AI capabilities. This is an exciting moment in the marketing industry and we take great pride in helping our clients achieve laser-focused personalization by constantly evolving our platform.

Looking for more insights on how AI is transforming digital marketing? Make sure to read our free eBook Artificial Intelligence and the hyper-personalized future of marketing.

Artificial Intelligence (AI) and the Hyper-Personalized Future of Marketing

Digital marketers are increasingly turning to automation, personalization, and artificial intelligence (AI) to enhance customer experiences. But how?

Read More +

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