Selligent creates “Magic” moments at DMA 2014 in San Diego


Selligent created a buzz at the DMA 2014 global data-driven marketing summit in San Diego, California, with powerful live demos of its new platform, expert panel presentations – and gourmet coffee.


True to the motto “Don’t Market Alone”, DMA 2014 - The Global Event for Data-Driven Marketers was the place to be for marketing professionals from October 25-30 at the San Diego Convention Center.

The global data-driven marketing summit attracted attendees from over 30 countries – over 30% of participants were at Vice President level or above – with a jam-packed schedule: Over 150 in-depth sessions, including 60+ case studies, and 250 advanced solution providers on the exhibit floor presented the state-of-the-art in marketing expertise.

As the event’s Platinum sponsor, Selligent introduced the brand-new version of its powerful marketing automation platform to U.S. audiences. The interactive booth enjoyed constant visitor traffic throughout the show, with overwhelming attendance during live presentations of the Selligent platform.

A “Magic” kick-off

Kicking off a series of eight keynote presentations with 19 high-caliber speakers, Selligent brought basketball icon and successful entrepreneur Earvin “Magic” Johnson to the stage on Monday morning.

In front of a capacity crowd at the Convention Center, the Chairman & CEO of Magic Johnson Enterprises took the microphone from Selligent CMO Nick Worth with the words: “Let me thank my man Nick for introducing me – we are good friends."

The equally charismatic and hard-working businessman shared marketing gold with the crowd: “Believe in yourself and your strategy and you're going to win,” said Magic Johnson, who suggests taking a SWOT analysis of your business twice per year.

Johnson explained how he had to re-invent himself several times to overcome “dumb jock syndrome” and gain acceptance as a businessman. And it worked: Successfully identifying (and pursuing) the $13 trillion dollar demographic of African Americans and Latinos, Johnson built 125 Starbucks locations in urban America.

Also enjoying a “Magic” moment at DMA 2014’s opening keynote, Selligent CEO André Lejeune talked marketing slam dunks with Magic Johnson in a presentation that had Twitter feeds buzzing. “Never be satisfied. Always take your game to the next level,” Johnson encouraged the crowd.”

Thought Leadership

Co-sponsored by Selligent, the Thought Leadership Series on CRM, Engagement & Loyalty presented the type of expert know-how only found at DMA 2014.

The best and brightest in marketing shared strategies and success stories on strengthening consumer relationships and achieving greater loyalty while enhancing customer LTV by delivering on consumer preference.

The most significant interventions included a session called “Customer Loyalty in multi-channel marketing programs” proposed by Nick Worth, Chief Marketing Officer at Selligent.

Visitors also had the chance to learn how Audi Belgium used Selligent to create over 10,000 qualified leads and 60% CTR for the launch campaign of the Audi A3 Sportback vehicle. Ramses Bossuyt of the automobile distributor D’Ieteren and Michel Demoor of the responsible digital services agency Emakina took the podium to illustrate the six-step “Love Story” between the car and prospective customers. “Not everybody falls in love at the same speed. Integrated solutions are required,” Michel Demoor explained the personalized approach powered by Selligent data analysis.

Watch the video for the Audi A3 Sportback campaign.

A strong U.S. premiere

The Selligent booth, nicknamed “The Tower of Power” on Twitter for its ceiling-scraping centerpiece, became a focus for visitors during the show.

Live presentations of Selligent’s marketing automation platform by Hanne Van Briel, Product Manager, saw attendees crowding into the aisle to get a peek of the software.


DMA 2014 provided a great chance for Selligent’s VP Business Development US, Mark Bell, and team to meet-and-greet with visitors. Personal conversations started at DMA 2014 are the starting point to introducing Selligent as industry leaders in the field of (big) data-driven marketing solutions in the U.S.

Adding to the buzz, the expert baristas at the booth brewed up gourmet coffee to keep visitors attentive and well-caffeinated throughout the show.

The three main takeaways from DMA 2014 were:

a) Trend: Big Data reigns supreme – and marketers are hungry for innovative ways to convert data into actionable intelligence. (Also read our story “The Biggest Trends of DMA 2014”.)

b) Opportunities: The international market is ready for an omnichannel platform to power CRM and consumer data integration for dynamic 1:1 engagement.

c) The show: DMA 2014 has proven itself as the go-to forum for marketers who are serious about using the latest tools to drive targeted, efficient marketing initiatives for measurable ROI.

We could not have asked for more. With unmatched networking opportunities, an extra dose of “Magic”, and valuable industry insights, DMA 2014 was a great event. Selligent is already looking forward to DMA 2015 in Boston, MA.

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