Selligent Marketing Cloud last week celebrated 60 percent year-over-year (YOY) growth in its global bookings, adding world-class brands such as PUMA, TI Media (formerly Time, Inc. UK), and Lindblad Expeditions to its global client portfolio. With ongoing product innovations, an expanded partner ecosystem that includes industry leaders like Genesys, and a strong go-to-market team, Selligent is poised for continued growth.
“We’ve had an incredible first half of 2019 with key investments in both our product and people. Last year’s focus was on the relaunch of our brand and platform; this year is all about enabling our clients to truly innovate on how they relate with consumers,” said John Hernandez, CEO of Selligent Marketing Cloud. “Our consistent growth would not have been possible without our talented team and partners who understand the critical challenges that brands face today. This know-how, together with our intelligent marketing platform, enables businesses to deliver the seamless, personalized experiences that today’s connected consumers demand.”
Selligent’s trusted partners continue to influence nearly half of all bookings. To address the growing market for platforms which enable a fully connected customer experience (CX) across marketing, sales, and service, Selligent recently added Acqueon, Servion, and TTEC to its expanded technology and CX partner ecosystem.
In the last six months, Selligent also announced new product enhancements such as Custom Channels, Advanced Journey Components, deeper CRM integrations, and a more robust AI engine – all designed to empower marketers to deliver flexible omnichannel campaign orchestration. Thanks to these among other innovations, Selligent received the prestigious MarTech Breakthrough Award for the second year in a row. The company was also named a finalist for the ClickZ Marketing Technology Awards 2019 for Best Personalization Campaign with Opel NL.
Selligent continues to seriously invest in supporting data privacy and compliance. The brand recently beefed up its already strong data security certifications, successfully completing its SOC 2 Type 2 Audit in the U.S., and attaining an HDS certification provided by the health ministry of France. Earlier this year, Selligent launched a first-of-its-kind Consumer Information Management tool, arming clients with a self-service interface to support consumer privacy regulations like the General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA).