Taking place over 3 days in 3 European cities - Amsterdam, London and Dublin - The Data Driven Marketing Alliance is a new initiative by Dutch guys Nils Veenstra and Roelof Kramer to bring stakeholders in the tech world together to share ideas and learn from other experiences.
Selligent was represented in Amsterdam and London by Vice President, Jan Teerlinck while at the event in Dublin at Dublin City University's (DCU), concert hall, the Helix, Martin Mc Cormack reinforced the Selligent team.
Jan spoke on the value of an integrated marketing automation solution to a company along with Robert Gavin of Markteo and Daniela Becker-Russell of Oracle Marketing Cloud. Jan mentioned that "60-70% of the buying decisions are taken before the research for a product has begun" and that "through Selligent, the relationship [between a brand and a customer] starts with the first click".
Other speakers on the day were Tobias Wessels, of Adara who spoke on the merits of making data actionable while Ray Smith, CEO of Datahug, mentioned the dizzy heights that his company has reached from being a little startup in Dublin to receiving an investment from Salesforce and a move to New York City.
Jan participated in the panel following the 3 presentations on marketing automation lead by Dr. Theo Lynn, Senior Lecturer at DCU Business School. Jan gave some good advice to perhaps some future employees or clients through existing businesses or their own entrepreneurial endeavors:
"Passion for the industry meaning having the intellectual curiosity to want to know it all….I think that people who have this broad overview who are not experts on all levels….who know marketing and know about the digital ecosystems, they will always the ones listened to in the company"