As the Selligent product team has been busy rolling out our latest product release (Papaya, v 4.6), and preparing for the next update, we would like to take a moment to acknowledge some recent awards and accolades for our innovative platform.
Selligent Marketing Cloud has once again been recognized as a top provider of marketing automation technology, being ranked as a ‘Leader’ in the G2 Fall 2020 Mid-Market Grid® Report for Marketing Automation. G2, the world’s largest tech market place, prepares this report every quarter, basing performance and technology usability and ranking on user reviews. This marks the fourth consecutive quarter that Selligent has been ranked a Leader, based on our high levels of customer satisfaction and likeliness to recommend ratings from real users on G2.
The tools analyzed in the report focus on “helping marketers create segmented, personalized, and timely marketing experiences for customers or prospects.” In a highly competitive market, Selligent’s ‘Leader’ rating is based on overall high review scores, representing our commitment to delivering automation tools that give marketers the power to seamlessly execute across a variety of marketing channels, supported by an intuitive user interface, strategic support, and data.
“We are delighted to see users of our platform acknowledge our strong technical capabilities and our role as a strategic partner,” said Karthik Kripapuri, CEO at Selligent. “Maintaining our Leader ranking on G2 reinforces our commitment to serving marketers that rely on omnichannel digital marketing capabilities to drive consistent customer engagement.”
According to G2, “The Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the Marketing Automation category algorithmically based on data sourced from product reviews shared by G2 users and data aggregated from online sources and social networks.”
Additionally, we’re proud to announce that Selligent has been selected for the third consecutive year as the winner of the 2020 “Best Overall Marketing Automation Company” award by Tech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in global marketing, sales, and advertising technology industries. Selligent was recognized for empowering marketers to easily target, trigger, and deliver always-relevant and compelling experiences across all digital channels.
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, market research, customer experience, mobile marketing, and more. This year’s program attracted more than 2,700 nominations from over 15 different countries worldwide.
“To be named the winner of this category three years running is not only a great honor, but a testament to Selligent’s commitment to innovation and delivering martech solutions that are truly valuable to the brands we work with,” said Karthik Kripapuri. “Our focus remains on helping organizations deliver seamless and unmatched customer experiences by laying data as the foundation for every smart and successful marketing campaign.”
It truly is an honor to receive this industry recognition for our powerful marketing automation capabilities. We remain committed to delivering features and innovation that will meet the ever-evolving needs of digital marketers, enabling them to make marketing personal and to build lasting relationships with their consumers.
For more on our innovative, award-winning platform, including product release updates and platform features, visit our Product Newsroom.