Studies have shown time and time again that customer experience and a thoughtful approach to personalized marketing is what’s helping organizations cut through the noise and create meaningful, mutually beneficial relationships with their customers. Our recent global consumer study reinforces this with 71% percent of consumers agreeing that a personalized experience is very important and 51% are willing to share personal data to get one.
As we embark on the next era of experience-based marketing, brands are often asking themselves how they will execute uniquely-tailored campaigns that maximize every opportunity with a customer – and more importantly, how they’re going to do that at scale.
Forrester Research recently called this ‘moments-based marketing’ in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019, which explored campaign management capabilities, long-term vision, product innovation, and automation features of the “nine most significant” providers. Over the course of months-long discovery, I’m proud to say that Selligent Marketing Cloud was named as one of two Leaders – an incredible achievement and – in my view – a strong validation of our long-standing focus on developing technology that accelerates experience-based marketing to meet the expectations of the connected consumer.
We continuously strive to not only be a tech provider, but also a strategic partner that understands unique needs and helps organizations reach their goals One of our customers referenced in the report said it best:
“You can really do everything with Selligent – not just customer communications but customer insights, too.”
To say we’re both incredibly honored and proud would be an understatement. I want to take the time to pause, congratulate and thank our team for their continued commitment and focus on developing a marketing automation platform that truly meets – and exceeds – the needs of our industry.
This is another feather in our cap (ICYMI – Selligent was named a ‘Hot Vendor’ by Aragon Research in mid-October) and strong motivation to continue striving for excellence.
To our clients, thank you for entrusting much of your marketing ideas, goals, and programs to us. We are proud to enable you to execute high-level strategies, offering the very detailed operational features that make big-picture marketing programs succeed. Along with our partners, we will continue to work tirelessly to deliver the technology that can make your dream programs come to life, to empower your data and provide a better understanding of customer relationships, ultimately bridging the two to drive connected experiences and customer intelligence.