Selligent is proud to announce its inclusion in a recent report entitled, “Three Reasons To Consider Alternatives For Cross-Channel Campaign Management,” Forrester Research Inc. May 15 by Rusty Warner, Principal Analyst (access requires subscription).
The report identifies reasons why customer insights pros should consider alternative cross-channel campaign management vendors, and highlights their capabilities. It also notes the Selligent platform for its “ease-of-use, customer-driven preference management, and real-time personalization integrated with its campaign workflow.”
As an independent company with integrated technology, Selligent has long served brands that put their customer first, want to get off the ground quickly, and need comprehensive marketing automation capability. We believe that the report has correctly identified these core capabilities of Selligent’s and that these strengths are what keeps Selligent at the forefront of the market.
In 2015, Selligent is enjoying a surge of growth following its US launch and has been selected by top tier brands with extensive customer relationship management programs. Clients have chosen Selligent precisely because our nimble, full-featured offering shines in contrast to patchwork systems offered by other vendors. We expect that our innovative approach will keep the market interested in Selligent for a long time to come.