It’s #givingtuesday and the time of year that everyone (including brands and companies) should be thinking about giving back and supporting good causes. That’s why Selligent Marketing Cloud launched its new 5-month “Do Good” campaign.

From now until March 2019, Selligent Marketing Cloud pledges to donate $100 to the American Cancer Society for every new platform demo requested on our “Do Good” website.

“Digital marketing is about brands connecting with consumers. And this campaign is our way of turning what is an inevitable first step to discovering the best way to power that brand-to-consumer connection into a charitable endeavor,” said John Hernandez, CEO of Selligent Marketing Cloud. “The Selligent Marketing Cloud team already completes hundreds of demos every month. We’re proud to extend the benefits of the activities we already engage in on a daily basis to a timely and worthwhile cause.”

For us at Selligent, demos of our platform are already a key part of showing brands how to form powerful connections with consumers. In order to provide contributors with a strong sense of ownership, we share campaign progress in real-time with the Selligent “Do Good” Campaign Tracker.

Since the Selligent Marketing Cloud team conducts hundreds of demos each month, the “Do Good” campaign and its connection to #givingday helps connect these efforts to a timely and worthwhile cause. Looking ahead, Selligent Marketing Cloud plans to expand its “Do Good” program to benefit other charitable organizations in the future.

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IHG moves from near-time to real-time email marketing with Selligent

IHG (InterContinental Hotels Group) is the world’s largest hotel group by number of rooms.

IHG (InterContinental Hotels Group) is the world’s largest hotel group by number of rooms.

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