Why should you attend yet another digital marketing conference? Not only will you be in Cavallo Point with stunning views of the Golden Gate Bridge, but you will also be staying at one of the Best Hotels in the West by Sunset Magazine, and #1 winner of Best Hotel in San Francisco Bay Area by Travel + Leisure. Shall I say more?
A mere 2 months away, the StrongView crew is working diligently behind-the-scenes to make it an exceptional experience for each attendee. Here are the top 3 reasons why you should join your marketing peers.
1. The Opportunity to Engage with Shar VanBoskirk—A Leading Expert on Digital Marketing Strategies
As the Vice President, Principal Analyst at Forrester Research, Shar leads all of Forrester's research on email marketing, search marketing, and digital marketing organizations. Recognized as a leading expert on how businesses can leverage digital marketing technologies to drive sales and deepen customer relationships, Shar is frequently invited to deliver the keynote address at notable digital marketing conferences. She is also widely quoted in the press, including media outlets such as The New York Times, BusinessWeek, Fortune, The Wall Street Journal, and National Public Radio.
We are thrilled to have Shar share her insights on how to influence consumer choice, how to leverage one-to-moment marketing, and how marketers frequently make critical mistakes.
2. Get Your Hands Dirty with the Jobs-to-be-Done Approach by Chris Spiek
As a Partner & Cofounder of the ReWired Group, Chris empowers Product Developers to leverage the Jobs-to-be-Done (JTBD) approach. Not only will Chris share a framework to rethink how consumers “hire” products and services, but he will also educate everyone on the JTBD method, and provide practical advice on how to get started. In his breakout session, Chris will help each person deconstruct his or her ideas into a clear vision and deliver more value to customers by exceeding their expectations.
3. Enlighten Yourself About Contextual Marketing with Dave Frankland
Our Chief Strategy Officer, Dave Frankland will share how we view context at StrongView. Not only is it a key guiding principle, but it is also our mission to help marketers build better relationships by understanding, engaging, and delivering value to consumers in their specific context.
Marketers have always sought to understand their customers and engage with them in the most relevant way. But, in this day and age of connected, empowered customers, how we understand and connect with our clientele has fundamentally changed. Sensors, devices, and new channels give us the opportunity - and challenge - to recognize a consumer’s unique situation. In addition to traditional audience demographics and similar characteristics, marketers can engage with customers based on their specific context.
In his presentations, he will share the latest insights on customer context, revealing new research about:
How prepared CMOs are for context-driven marketing
How brands differ in their contextual maturity
How you can evolve your approach to contextual marketing
Excited to learn more? Read his StrongView blog posts on context here.
Last but not least, here are a few more reasons to twist your arm and encourage you to register for StrongView’s 2015 Summit.
200 Marketing Leaders & Decision Makers
32 Thought-Provoking Sessions
3 Days of Inspiration & Learning
2 Fabulous Networking Parties
1 Unforgettable Location
Read enough? Register for the StrongView Summit here.