Useful, compelling, personalized and unique content is increasingly important to get the attention of prospects and customers and build dialogues with them. By integrating social media in your marketing mix, you can strengthen the impact and reach of your campaigns and interact with your connections and their networks. All it requires is share-worthy content.
Selligent Interactive Marketing has been offering social sharing functions for a while now with a quite unique feature: they enable you to follow the social sharing power of all your recipients through the whole life cycle of the content they have shared!
It’s important to understand why people share content and how they do it.
Measuring viral impact and social influence
It's also important to enable it when and where it's relevant but for marketers, it’s equally crucial to understand what’s the viral impact and who are the real social influencers, even in their email list, exactly what Selligent Interactive Marketing enables them to do.
In the latest update of Selligent Interactive Marketing, these sharing features are further enhanced with new social networks (since the launch of the feature Google has launched its quite successful social network Google+, for instance).
Furthermore, the images used for social buttons can be set dynamically, based on user properties or article properties. The social buttons can also include counters and enable taxonomy and categories to be set.
Contact us if you want to leverage your content to create social interactions and add a social dimension to your online marketing mix.
The hottest topic in marketing and communication is without any doubt social media marketing.
Although many businesses are still testing the waters, many others have successfully integrated social media in their marketing mix.
Learn how to efficiently use social media to improve the relevance of marketing and communication programs.