Digital marketing is a part of every consumer’s life, whether they realize it or not. And the digital marketing landscape is changing rapidly. Here are a few eye-opening statistics:
- Consumers spend more time than ever on mobile devices: 3.5 hours per day
- Digital ad spending is the highest it’s ever been, with U.S. mobile ad spending reaching $74.97 billion in 2018 (70 percent of total digital ad spending)
Trends in digital marketing come so quickly that it’s easy for marketers to miss them, or get whiplash just trying to keep up with it all. But it’s critical that marketers stay ahead of the curve to deliver immediately what consumers demand. But how do you know what they want?
Not to worry – we’ve got your back. You can download our report on top current digital marketing trends. But in the meantime, here’s a sneak peek:
Personalization & the value of data
Consumers today expect “quid pro quo”: something for something in exchange for their information. Understand this now – and get ahead of it. Then, get personal: actually use their data to deliver to them what they want, with personalized email marketing and other integrated marketing solutions.
With mobile their preferred experience and channel, consumers are more “on the go” than ever. They also tend to be open to location-based marketing, from location-targeted ads to geo-fenced brick-and-mortar stores, as long as the messaging is relevant and personalized for their tastes and preferences.
Prediction and anticipation
Consumers now expect brands to anticipate their needs before they arise. This is the key for marketers to better target and serves their customers. With artificial intelligence (AI), marketers can predict consumers’ next move in the customer journey and meet them there with relevant messaging and recommendations.
Purchase and product discovery
Beyond suggested products or recommended content, shoppers also expect brands to anticipate their next purchase. And they expect more than the old Amazon model of “other customers like you also bought this product.” They want actual AI-powered product discovery, based on their behavior.
That’s just the tip of the iceberg when it comes to what’s hot in digital marketing today. To help you stay ahead of the curve, download our Digital Marketing Trend Report showcasing the latest marketing trends for 2019, based on conversations with trusted partners and industry insiders.