With our clear focus on conversion and integrated (interactive) marketing solutions, we are proud to have been a main sponsor of the Fusion Marketing Experience event in Brussels, Belgium, where all attendees were convinced about the need to let different channels and marketing tactics work together to create value for the multi-channel consumer.
The general opinion among marketing executives was clearly that the time to "fusion" or, as we call it, integrate online and offline interaction channels in a cross-channel marketing strategy, is now.
Integrated interactive marketing for the multi-channel consumer
The reasons to do so include the increasing control of the multi-channel consumer, the fragmentation of media and the expectations of people to interact with businesses when, where and how they want to.
Furthermore, having an integrated marketing approach with a single view on the customer, across all contact moments, enables marketers to provide more value and, by doing so, optimize both conversion and relevance of their marketing activities.
Sources on integration and cross-channel marketing
In order to provide you with more information regarding cross-channel marketing, we also offer several papers on integration and conversion:
- Moving towards integrated interactive marketing
- Social media in the cross-channel marketing strategy
- Efficient customer interactions: how to prevent marketing fatigue?
Feel free to download them, take a look at our solutions or contact us.
We hope to meet you at an event near you soon and in the mean time we invite you to watch a video impression of the Fusion Marketing Experience below.