Being Contextually Relevant Increases Customer Loyalty


Christine Crandell is a US consultant, speaker, and blogger who is passionate about enabling B2B companies to define, implement and measure best practices to turn customer experience into their biggest sales and brand differentiator.

As a Forbes contributor, she has recently published an article titled "Being Contextually Relevant Increases Customer Loyalty" highlighting the new Selligent Behavioral module, which she summarizes as follows: "Purpose-built to drive higher marketing conversion rates, Selligent's behavioral analytics are used to automate dynamic campaigns, offers and personalized interactions based analyzing, executing on and optimizing deep insights into the behaviors and opinions of known and anonymous buyers. This innovative solution reduces the noise that marketers battle on a daily basis and enables them to quickly identify, track and interact with the highest potential visitors."

We invite you to read the full article on the Forbes platform.

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