Did you know that 72% of marketers message consumers across a range of disconnected channels and technologies? And more than 66% have no idea who their consumer is at the point of purchase, even if they shopped with the brand before. No wonder consumers just “fall out of love” (#1 reason relationships fall apart, or so says Cosmo). Don’t bring on a breakup; use the LUV framework for contextual marketing to keep your customer relationships exciting and fresh.
If you LUV the infographic below, please share it on your favorite social channels.
The CMO Solution Guide: Context and Consumers
L.U.V. is all you need . . . for consumer engagement. That is, if you Limit non-relevant communication, Use data to understand consumers, and add Value to consumers’ lives.