Back to School season is a big deal for retailers, with total combined spending making it one of the most profitable seasons of the year and second only to the winter holidays. Before millions of students and parents get ready for school, it doesn't hurt to see whether you're leveraging the season to help your brand make the grade. In this infographic, discover the trends behind the back-to-school business and learn how you can catapult your company to the head of the class.

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Want to see more on this major retail event? Here’s our 5 Secrets For Back to School Marketing

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