Whatever you’re trying to achieve as a digital marketer – there’s probably an app for it. But with a million different digital marketing and productivity tools out there on the market, choosing the right ones (and managing all those passwords) can be a challenge.
In search of the digital marketing tools people actually use on a daily basis, we reached out to our team members here at Selligent Marketing Cloud. These are 8 digital marketing tools they absolutely love and can’t live without:
Email marketing is still one of the most effective and reliable tools in the marketer's toolbox. Cloud-based apps like Litmus support marketing teams to build efficient and visually appealing emails that render well across devices. And bonus: it also includes spam filter testing and other analysis tools to monitor email success. As our Director of Service Operations Kevin Lynch points out, Litmus is actually already included in Selligent Marketing Cloud.
Price: Starts at $99/month.
When it comes to cloud-based team collaboration, Slack is one of the first platforms on everyone’s mind. But did you know that the name is an acronym for “Searchable Log of All Conversation and Knowledge”? Mind-boggling! As Troy Smith, Head of Success, North America here at Selligent says about Slack: “It's great for team collaboration, sharing content, setting up user groups, and quick chats across the organization.“ Awesome. Now everybody log out of the #funstuff channel and get back to work!
Price: From free to Premium plans.
Enterprise video conferencing is a great way to align remote teams and corporate offices in different locations and get serious work done – until the app stalls, participants are locked in the lobby, and the video feed starts stuttering. For a reliable experience, we here at Selligent Marketing Cloud like Zoom for its accessibility across devices and its intuitive design. “It’s simple to use across the organization and most clients can easily access it, versus some other video tools that can be blocked by security,” said Troy Smith, Head of Success, North America here at Selligent, adding: “Zoom also has great chat features, makes it super easy to set up meetings and offers a convenient plugin with Outlook.”
Price: Pro plans start at $14.99/month.
Email list verification
Every misspelled email address is a lost customer. Plus, targeting non-existent or lapsed contacts on an email list is a surefire way to damage your email sender reputation forever. BriteVerify Email Verification ensures that an email address actually exists in real-time without ever sending a message. Easily integrated into existing workflows, the Email Verification API validates email addresses anywhere they are collected and stored – from web forms to landing pages, from mobile devices to Point-of-Sale systems (POS), and email lists. Also, be sure to check out Selligent Marketing Cloud’s free eBook on 3 Secrets of Unstoppable Email Deliverability.
Price: Starts at $0.01 per verification.
There are two major rules for innovation in the workplace: First, know a great idea when you have one. And second, write it down, whatever you do! To capture important ideas and keep track of our work goals and deliverables, we here at Selligent like Evernote. “It’s an easy-to-use note taking application. You can take and insert pictures, prioritize and create to-do lists on the fly,” said Troy Smith, Head of Success, North America at Selligent Marketing Cloud. With an intuitive interface, Evernote lets you update notes from various devices, while Premium and Business plans boast teamwork-specific functionality via the cloud.
Price: Starts Free.
Marketing Language Cloud
The rise of artificial intelligence in marketing has been the subject of much debate (including numerous Selligent blog posts). Persado employs custom linguistic AI to let marketers put communications on autopilot in their own brand voice, whether it’s for email content or Facebook ads. The platform uses its proven predictive language model, called Narrative Intelligence, which pinpoints the exact words, phrases, visuals and emotions that will resonate with individual users or segments. Using a growing database of over one million words and phrases tagged and scored for consumer marketing, Persado’s Marketing Language Cloud is already trusted by the likes of Dell, Expedia, Citi, Air Canada, and more in personalized customer communications. We used it to write this entry… just kidding.
Price: Upon request.
Dynamic email marketing
Nowadays, customer journeys can change direction in a matter of seconds. What if you sent an email about an interesting product – and the customer actually went and bought it before opening that email? Too late to unsend an email, is it? Not with Live Content! These tools, including leaders such as Movable Ink and KickDynamic, allow marketers to personalize email content up to the moment of message open. Plus, this personalization is fully automated based on the latest behavioral data and known preferences. Best of all: “We offer live content in Selligent Marketing Cloud,” said Kevin Lynch, Director of Service Operations at Selligent.
Price: Upon request.