Personalization can, if done properly, strengthen the bond between you and your customers – and increase revenue. But there are more than a few ways in which personalization can go wrong. Don’t let it happen to you! Follow this checklist to make sure you’re delivering value and not creeping out your customers.
For more on marketing privacy, check out the following resources:
Marketing Myth Buster: 8 Privacy Myths Exposed
As data becomes more important to digital marketers, brands that prioritize their customers’ privacy will reduce business and legal risks, build trust, and even lift sales.
Making Privacy a Brand Asset
Data privacy legislation is changing around the world, presenting marketers with a unique challenge: How to target consumers who are interested in their products while still abiding by increasingly strict legal requirements?