Sam Counterman

Sam Counterman

Director of Marketing, Northern Europe & Global Digital Lead


Sam brings more than 15 years of B2B and B2C marketing experience to Selligent, with a focus on digital marketing, advertising, customer journey and experience mapping, demand generation, and brand management. He is responsible for building and executing Selligent's global digital strategy, including driving brand awareness and sales across digital channels.

Prior to Selligent, Sam was Global Head of Digital Marketing & Operations for StarLeaf, a unified communications company. While there, he developed and built the technology firm’s global digital marketing and operations strategy. Previously, he was in digital media roles at global communications company, Polycom, and was responsible for growing the organization’s sales pipeline and revenue across various digital marketing channels. Before jumping into the world of technology, Sam spent time at Mizuno, where he created and implemented the sports brand’s marketing strategies and campaigns across Europe.

When not at work, Sam can be found exploring the latest technologies, playing the guitar or surfing – if not running after his 18-month-old son.

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