Linda Shum has over a decade of experience in digital communications and content strategy in numerous environments including SaAS, NGOs, startups, and nonprofits. She currently combines her enthusiasm for all things tech, branding, and digital with Selligent Marketing Cloud's powerhouse corporate marketing team. As a self-described lifelong learner, Linda is constantly finding ways to experiment with digital engagement and create the content that today's digital marketers need to grow their brands, drive traffic, attract leads, and convert those leads into customers.