Kat Berman
other authors
Kat Berman
Product Evangelist/Specialist
With over 20 years of marketing experience spanning strategy, service, and product management, Kat has been in the digital realm for most of her career. She was an early pioneer who launched the digital group for Penguin books in the '90s and created some of the first online sites and campaigns on behalf of major authors like Stephen King, Tom Clancy, and Tad Williams. Later in her career she continued to work with major brands across verticals helping them realize the true power of omnichannel engagement. When not dreaming about online dialogues, she can be found swimming laps for leisure or playing with her kids in the park.
COVID-19 Has Forever Changed the Way We Shop
May 21, 2020 Digital-Marketing
How to Build Meaningful Customer Relationships in the Age of Amazon
Oct 05, 2018 Customer-Experience
Playing The Part For Sales Development
Nov 14, 2017 Customer-Experience
Walk in Your Consumer's Shoes
Sep 28, 2017 Customer-Experience
Your Marketing Personalization Cheat-Sheet
Aug 14, 2017 Personalization
Influencing Brand Preference
Oct 21, 2014 Customer-Experience