John Hernandez is the CEO of Selligent with the responsibility for driving the company's growth and innovation. John has spent more than 25 years at several of the world's most successful B2B and B2C technology companies directing growth strategy, global expansion, and organizational and client service excellence.
In his last role prior to Selligent, John was the COO of Salesforce's Service Cloud. In this capacity, John was responsible for the business and product operations, as well as incubating key market adjacency solutions for Salesforce's multi-billion dollar, customer care, Service Cloud business.
Based in California, John and his wife enjoy traveling with their daughter's dance troop and son's basketball team, skiing and lake wakeboarding.
Customer Segmentation Analysis and Marketing Solution
A customer segmentation analysis can provide your business with much-needed insight into specific groups and most profitable customer types.customer segmentation analysis
Paid Email Service
Using an evolved email marketing strategy with cutting-edge proficiency can dramatically increase a company’s effectiveness in improving the company-consumer relationship.paid email service
Marketing Mix Modeling Definition
Learning the Ps and Cs of marketing mix analysis has helped many marketing professionals stay focused on what’s important for a successful marketing strategy.marketing mix analysis
Customer Segmentation Tools | Create Unique Experiences
While marketing segmentation tools are useful, every marketers goal should be 1-to-1 relationship marketing.customer segmentation tools
Your Consumer-First Strategy | Demand Generation or Relationship Marketing
A marketing plan can either focus on goods and services with demand generation, or take a consumer-first approach with relationship marketing.Demand Generation Marketing
How to Better Segment Customer Groups
Learn how to better segment customer groups by creating personalized, relevant messaging through Selligent Marketing Cloud.customer segments
Personalized Email Marketing Services | Better Than Bulk
Bulk email services by Selligent Marketing Cloud provide readers with personalized insight into products and services. Move beyond outdated blast email services today.email services
Customer Lifecycle Marketing | Selligent Marketing Cloud
Customer lifecycle marketing means sending the right message to the right consumer at the right time, based on their evolving relationship with a brand.saas customer lifecycle marketing
How to Successfully Do a Market Segmentation Analysis
At its core, market segmentation analysis is designed to determine what demographic of customers should be targeted for a specific marketing campaign.market segmentation analysis