Catherine Magoffin

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Catherine Magoffin

Director of Strategic Services

  

As Director of Strategic Services at Selligent, Catherine focuses on omnichannel marketing strategies that deliver value and drive action across the consumer lifecycle. For over 15 years, she has held strategic marketing roles at dynamic organizations ranging from innovative start-ups to Fortune 500 companies, including Responsys, Janrain and Yesmail. Leveraging experience across client, agency and marketing technology areas, Catherine partners with leading marketing teams across retail, travel, consumer electronics, technology and more. Previous clients include Cost Plus World Market, FOX Sports, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR and Warner Bros. 

2016’s Top Three Digital Dilemmas

2016’s Top Three Digital Dilemmas

Mar 17, 2016  inspiration

The four main points on the path to consumer-first marketing

The four main points on the path to consumer-first marketing

Mar 17, 2016  advice

Eight concepts marketers can use from the subscription box boom

Mar 09, 2016  advice

Marketing's Golden Ticket- Maximizing Hyper-relevant Mobile Moments

Marketing's Golden Ticket- Maximizing Hyper-relevant Mobile Moments

Dec 14, 2015  advice

The Four Keys to Marketing Success in 2016

The Four Keys to Marketing Success in 2016

Dec 11, 2015  advice

More Than Ever Before, Holiday 2015 is Omnichannel

Dec 02, 2015  advice

The X Factor of Excellent Email

Sep 24, 2015  Email

Email Marketing - The Best is Yet to Be!

Sep 17, 2015  Email

The 4 C's of Marketing Genius

Sep 11, 2015  inspiration

Seizing Inbox Innovation Opportunities

Aug 18, 2015  Email

Customer Data - 4 Opportunities to Double Down on Data

Jun 22, 2015  Data

Inbox Impact and the First Impression Factor

Apr 28, 2015  Email

Email Marketing’s Fine Art of Building Inbox Anticipation

Feb 24, 2015  Email

Will 2016 Be The Year of Cross-Channel Synergy

Jan 22, 2015  Omnichannel

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