Catherine Magoffin
other authors 
Catherine Magoffin
Director of Strategic Services
As Director of Strategic Services at Selligent, Catherine focuses on omnichannel marketing strategies that deliver value and drive action across the consumer lifecycle. For over 15 years, she has held strategic marketing roles at dynamic organizations ranging from innovative start-ups to Fortune 500 companies, including Responsys, Janrain and Yesmail. Leveraging experience across client, agency and marketing technology areas, Catherine partners with leading marketing teams across retail, travel, consumer electronics, technology and more. Previous clients include Cost Plus World Market, FOX Sports, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR and Warner Bros.
Marketing Tech & Ad Tech Collide – Perspectives from Data Magnified
Apr 13, 2016 news
2016’s Top Three Digital Dilemmas
Mar 17, 2016 inspiration
The four main points on the path to consumer-first marketing
Mar 17, 2016 advice
Eight concepts marketers can use from the subscription box boom
Mar 09, 2016 advice
Marketing's Golden Ticket- Maximizing Hyper-relevant Mobile Moments
Dec 14, 2015 advice
The Four Keys to Marketing Success in 2016
Dec 11, 2015 advice
More Than Ever Before, Holiday 2015 is Omnichannel
Dec 02, 2015 advice
The X Factor of Excellent Email
Sep 24, 2015 Email
Email Marketing - The Best is Yet to Be!
Sep 17, 2015 Email
The 4 C's of Marketing Genius
Sep 11, 2015 inspiration
Seizing Inbox Innovation Opportunities
Aug 18, 2015 Email
Customer Data - 4 Opportunities to Double Down on Data
Jun 22, 2015 Data
Inbox Impact and the First Impression Factor
Apr 28, 2015 Email
Email Marketing’s Fine Art of Building Inbox Anticipation
Feb 24, 2015 Email
Will 2016 Be The Year of Cross-Channel Synergy
Jan 22, 2015 Omnichannel
