April Mullen
other authors
April Mullen leads North American client strategy and innovation for Selligent. As an evangelist of Consumer-First marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment. April also co-founded the industry group, “Women of Email” and is an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.
Email and the Data Privacy Apocalypse
Sep 05, 2019 Data-Privacy
From the Stage: Recapping eTail East 2019
Aug 29, 2019 Digital-Marketing
A Marketer's Checklist for Cyber Monday, Black Friday, and Beyond
Oct 03, 2018 Email-Marketing
Driving Customer Experience: The Power of Intelligent Automation
Sep 27, 2018 Customer-Experience
Ten Years Later: How the iPhone Changed Consumer Expectations
Sep 12, 2017 Customer-Experience
Houston, We Have a (Marketing) Problem
Aug 31, 2017 Digital-Marketing
Holidays are around the corner, retailers. Are you ready?
Jul 20, 2017 Customer-Experience
6 Memorable Takeaways from Consumer-First ’17 in Malta
Jul 14, 2017 News
Tips To Overcome Testing Barriers
May 16, 2017 Email-Marketing
Your Email And Cross-Channel Spring-Cleaning Checklist
Apr 11, 2017 Email-Marketing
Five Ways Email Will Evolve in 2017
Jan 06, 2017 Email-Marketing
Reducing Damage from the iOS 10 List-Unsubscribe
Dec 06, 2016 Email-Marketing
Three Significant Ways Email Improves In-Store Experience
Dec 02, 2016 Email-Marketing
Ads in Facebook Messenger: What’s the Opportunity for Email Marketers?
Nov 17, 2016 Email-Marketing
The Retailers’ Last-Minute Guide to Holiday Email Marketing
Sep 20, 2016 Email-Marketing
5 Steps To Cross-Channel Success
Apr 19, 2016 Omnichannel-Marketing
MarketingSherpa 2016 from an Email Coach’s Perspective
Apr 12, 2016 News
You CAN Overcome These Three Common Email Challenges
Apr 05, 2016 Email-Marketing
Putting Relationship (Marketing) Intelligence to Work in Email Marketing
Mar 17, 2016 Email-Marketing
Are Your Emails Delivering on Your Value Proposition?
Mar 11, 2016 Email-Marketing
Are You Prepared for the Mobile Tipping Point
Jan 21, 2016 Email-Marketing
A Look Back on My Five Favorite Email Topics in 2015
Jan 07, 2016 Email-Marketing
Capitalize on the Success of Email and Mobile
Dec 04, 2015 Email-Marketing
Giving Thanks to Email
Nov 20, 2015 Email-Marketing
The Four Ghosts Still Haunting Email Marketing
Oct 29, 2015 Email-Marketing
5 Holiday Retail Strategies for October
Oct 15, 2015 Customer-Experience
5 Holiday Retail Strategies for September
Oct 01, 2015 Digital-Marketing
Gmail Events Enhance Email Utility
Sep 15, 2015 Email-Marketing
Top 3 Lessons From Contextual Marketing Violations
Aug 20, 2015 Digital-Marketing
To Centralize Or Not to Centralize That Is The Question
Jun 11, 2015 Email-Marketing
The Future Of Email Has Arrived With Open-Time Personalization
Apr 28, 2015 Email-Marketing
Don't Wait To Provide A Great Customer Experience
Apr 16, 2015 Customer-Experience
The Next Big Innovation In Marketing Is Already On Your Team
Mar 05, 2015 Email-Marketing
Overcoming Email Reporting Blind Spots
Feb 05, 2015 Email-Marketing