April Mullen leads North American client strategy and innovation for Selligent. As an evangelist of Consumer-First marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment. April also co-founded the industry group, “Women of Email” and is an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.