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April Mullen

April Mullen

Director of Consumer-First Adoption


April Mullen leads North American client strategy and innovation for Selligent. As an evangelist of Consumer-First marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment. April also co-founded the industry group, “Women of Email” and is an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.

Email and the Data Privacy Apocalypse

Sep 05, 2019  Data-Privacy

Photograph of a woman wearing a black dress, on a stage in front of a marquee displaying the conference name "eTail".

From the Stage: Recapping eTail East 2019

Aug 29, 2019  Digital-Marketing

Houston, We Have a (Marketing) Problem

Aug 31, 2017  Digital-Marketing

Holidays are around the corner, retailers. Are you ready?

Jul 20, 2017  Customer-Experience

Tips To Overcome Testing Barriers

May 16, 2017  Email-Marketing

Five Ways Email Will Evolve in 2017

Jan 06, 2017  Email-Marketing

Reducing Damage from the iOS 10 List-Unsubscribe

Dec 06, 2016  Email-Marketing

5 Steps To Cross-Channel Success

Apr 19, 2016  Omnichannel-Marketing

Are You Prepared for the Mobile Tipping Point

Are You Prepared for the Mobile Tipping Point

Jan 21, 2016  Email-Marketing

Capitalize on the Success of Email and Mobile

Capitalize on the Success of Email and Mobile

Dec 04, 2015  Email-Marketing

Giving Thanks to Email

Nov 20, 2015  Email-Marketing

The Four Ghosts Still Haunting Email Marketing

Oct 29, 2015  Email-Marketing

5 Holiday Retail Strategies for October

Oct 15, 2015  Customer-Experience

5 Holiday Retail Strategies for September

Oct 01, 2015  Digital-Marketing

Gmail Events Enhance Email Utility

Sep 15, 2015  Email-Marketing

Top 3 Lessons From Contextual Marketing Violations

Aug 20, 2015  Digital-Marketing

Don't Wait To Provide A Great Customer Experience

Apr 16, 2015  Customer-Experience

Overcoming Email Reporting Blind Spots

Feb 05, 2015  Email-Marketing

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