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April Mullen

April Mullen

Director of Consumer-First Adoption


April Mullen leads North American client strategy and innovation for Selligent. As an evangelist of Consumer-First marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment. April also co-founded the industry group, “Women of Email” and is an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.

Email and the Data Privacy Apocalypse

Sep 05, 2019  Data-Privacy

Photograph of a woman wearing a black dress, on a stage in front of a marquee displaying the conference name "eTail".

From the Stage: Recapping eTail East 2019

Aug 29, 2019  Digital-Marketing

Houston, We Have a (Marketing) Problem

Aug 31, 2017  Digital-Marketing

Tips To Overcome Testing Barriers

May 16, 2017  Personalization

Five Ways Email Will Evolve in 2017

Jan 06, 2017  Personalization

Reducing Damage from the iOS 10 List-Unsubscribe

Dec 06, 2016  Personalization

5 Steps To Cross-Channel Success

Apr 19, 2016  Personalization

Are You Prepared for the Mobile Tipping Point

Are You Prepared for the Mobile Tipping Point

Jan 21, 2016  Personalization

Capitalize on the Success of Email and Mobile

Capitalize on the Success of Email and Mobile

Dec 04, 2015  Personalization

Giving Thanks to Email

Nov 20, 2015  Personalization

The Four Ghosts Still Haunting Email Marketing

Oct 29, 2015  Customer-Experience

5 Holiday Retail Strategies for October

Oct 15, 2015  Customer-Experience

5 Holiday Retail Strategies for September

Oct 01, 2015  Personalization

Gmail Events Enhance Email Utility

Sep 15, 2015  Email-Marketing

Top 3 Lessons From Contextual Marketing Violations

Aug 20, 2015  Digital-Marketing

To Centralize Or Not to Centralize That Is The Question

Jun 11, 2015  Customer-Experience

Don't Wait To Provide A Great Customer Experience

Apr 16, 2015  Customer-Experience

Overcoming Email Reporting Blind Spots

Feb 05, 2015  Email-Marketing

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