As a teen, Alex began to unleash his inner nerd by tinkering with computers and short-circuiting Nokia phones to bypass the network locks. Today, the bilingual Brit-German combines his enthusiasm for ‘all things geek’ with his love for great storytelling and (content) marketing at Selligent. The published author loves to experiment with emerging digital channels and is the co-founder of the world’s leading German soccer podcast, Talking Fussball. At lunch times, Alex can often be found putting on his sneakers and motivating his colleagues to go for a (data-driven!) run in the local park.