Selligent by Marigold
The complete cross-channel marketing solution

Turn marketing ambition into reality, and new customers into loyal advocates, with Marigold’s future-ready cross-channel marketing and automation platform. Built for personalization at scale, the platform’s flexible data structure and easy-to-use integration tools connect data across every touchpoint, empowering marketers to deliver seamless, relevant experiences.

Backed by deep in-house expertise and a commitment to your success, Selligent gives you the technology and support to engage smarter so you can build stronger relationships across the entire customer journey.

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Industries

Key industries trust the power of our platform

Retail
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Media, Publishing, and Entertainment
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Financial Services
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Travel and Hospitality
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Other Industries

  • Increase conversions, build loyalty, and drive ROI with personalization

    Increase conversions, build loyalty, and drive ROI with personalization Selligent by Marigold drives sales for industry-leading retailers, by centralizing data streams, converting more sales with AI recommendations, and bringing custom and personalized content to every customer.

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  • Turn your reach into revenue, and retain subscribers

    Selligent by Marigold makes it easier than ever to connect customers to the content they want, so you can convert, retain, and grow a loyal subscriber base that lasts.

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  • Pair personal marketing with top-level data security

    By personalizing campaigns backed by real-time data, Selligent by Marigold retains the human touch with intelligent finance marketing that you and your customers can trust.

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  • Turn your booking cycle into a sales pipeline

    Your data makes the world go round, and helps your customers go round the world. With Selligent by Marigold, you can make every trip smoother, removing stress and putting everything your customers need right at their fingertips.

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  • Boost engagement to build connections and long-lasting trust with your consumers

    Selligent by Marigold bolsters whatever drives your bottom line, utilizing seamless data integration to bring personalized content wherever your audiences are, without disrupting your tech stack.

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Explore how Selligent can level up your cross-channel marketing efforts.

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Integrate-Keyframe

Integrate

Integrate customer data from your entire stack in real time

Segment, select, and target with evolving 360° view customer data profiles

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Automate-Keyframe

Automate

Expand your marketing capabilities with powerful automation

Automate your marketing capabilities with AI

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Execute

Reach every customer with cross-channel execution

Meet your consumers everywhere they are, at the perfect moment

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  • We are seeing additional revenue, not just by sending out more volumes, but by sending the right content to the right customer. Revenue per thousand emails sent increased dramatically, because the content is becoming more relevant to the customers.
    Anneke Uiterweerd
    CRM and Loyalty Project Manager, Hunkemöller
    54 %
    increase in revenue
    44 %
    increase in CTR
  • We were excited to be able to embark on our new CRM strategy with Selligent by Marigold so quickly. We can now refine more accurate marketing personas for our business, tailor customer journeys, and be more ambitious about our customer relationship programs.
    7 %
    improvement in email deliveries
    20 %
    increase in direct income

Increase revenue by catering to individual customers

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  • Guides

    How connected data fuels personalized, cross-channel customer experiences

    With customer expectations for seamless experiences at an all-time high, marketers are under pressure to deliver personalization across distributed teams, languages, and compliance environments.
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  • Guides

    Email Marketing for Financial Services

    Whether your financial services company aims to acquire new customers, retain existing clients, strengthen current relationships, or achieve another goal, automated email marketing journeys are essential to your success.
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  • Guides

    Email Marketing Campaign Planning Checklist

    There’s much that goes into a successful email marketing campaign. Even the most savvy marketers can benefit from some reassurance before pressing send.
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  • Guides

    Forrester Report: Predictions 2025 — B2C Marketing

    From martech consolidation to the operationalisation of AI, Forrester’s expert insights reveal what CMOs need to know to streamline operations, boost efficiency, and seize emerging opportunities in 2025.
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  • Guides

    The Loyalty Programme Optimisation Guide

    Building customer loyalty today means going beyond traditional rewards. Today’s customers expect personalised, engaging and valuable experiences that are worth returning for.
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  • Guides

    Financial Services Brand Rankings Report

    Our Financial Services Relationship Marketing Trends: Brand Rankings Report delves into the evolving landscape, revealing how leading brands are setting the standard by prioritising trust, personalisation, and client experience.
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Learn how Selligent can turn your customers into brand advocates.

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