Ten marketing experts share their thoughts on the challenges in managing cross-channel interactions

Selligent, international vendor of conversion marketing and interactive CRM solutions, today published a Collaborative White Paper on Direct Marketing (in French only). Ten marketing experts share their thoughts and their keys to a successful direct marketing strategy for helping businesses and organizations overcome their challenges.

The growing importance of digital technologies has spawned profound and wide-ranging transformations with an enormous impact on marketing direct. “Prosumers” are taking over. Their behavior is changing: they are using new media and mixing new and traditional interaction modes in their relationships towards brands. As a result, businesses must adapt their communications strategies and prospecting methods, win new customers and build customer loyalty. New generations must re-invent direct marketing.

This white paper analyzes new communication habits and best practices in direct marketing. It brings together the opinions of ten marketing experts, who decipher the new challenges and share their keys to a successful direct marketing strategy.

From taking a step back to stepping into action, not to mention strategic considerations, this document is designed to assist marketers facing one of the major challenges of modern marketing: managing cross-channel interactions with consumers.

To download this white paper (available in French only) and read what the experts have to say: http://www.direct-marketing-experts.com

To keep up with the latest news and opinions of marketing experts: http://twitter.com/MkgDirect.