Dynamic email content can be designed to fit a particular purpose - structured based on the user's needs and analyzed to measure its effectiveness.
Your email marketing programs can be dramatically improved when implemented as part of a bigger cross-channel strategy.
Micro-segmentation marketing can be challenging when there is so much data on these markets available. Learn how to easily implement micro-segmentation into your strategy.
Improving customer retention is an important component of the customer lifecycle value (CLV), which is made up of five crucial steps.
When utilized properly, analytical data can help marketing professionals identify targeting opportunities for personalized campaigns.
Learn how to target the right customers with the right tactics through effective market segmentation strategies.
Companies that employ customer segmentation understand the importance of targeting smaller groups with specific messages.
Launching a personalized email marketing campaign doesn't have to be difficult if you follow these three tips.
Most company leaders understand that customer retention is essential to the success of their businesses. But how is customer retention measured?
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