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Frankfurt/Budapest, June 3, 2002 – Selligent, a specialist for CRM (Customer Relationship Management) software offering an unusually high and rapid return on investment (ROI), has signed a distribution partnership with VAR United Transfer, Budapest, Hungary. With customers throughout Eastern Europe, United Transfer is a leading IT company focused on implementing CRM, Business Intelligence and other enterprise-centric solutions. For Selligent, this partnership is the logical extension of its strategy for expanding into the European and American markets.

“I’m particularly encouraged about signing this partnership agreement with United Transfer,” commented Rolf Perschbacher, Selligent’s Vice-President Central Europe in Frankfurt. “United Transfer is an established, powerful distribution partner in Hungary which can successfully support Selligent’s push into the markets of Eastern Europe.” Added Frans Smets, United Transfer’s Managing Director and founder: “The Eastern European markets have experienced rapid growth in the past ten years, and competition has increased. Companies that aim to compete successfully must understand their customers and provide them with the best possible support. That’s why demand for good CRM solutions is so strong.”

Selligent’s solutions will now give customers in Eastern Europe powerful CRM tools that are not only localized to provide optimum coverage for their own requirements, but also ensure end-to-end integrity and easy, centralized management. Frans Smets emphasized that “Our customers expect their CRM initiatives to show an ROI within months, not years. Extensive market studies revealed that only Selligent’s products fully meet these requirements.”

The distribution partnership with United Transfer has been announced just a few weeks after similar partnerships were established in the USA and other regions of the Americas – a logical extension of Selligent’s globalization policy. Selligent has opted for alliances with experienced local partners to maximize the quality of support in each region.

“Our aim is not only to give our customers best-of-breed CRM solutions – we also want to speak their language. That’s why partnerships with local experts are a core element of our strategy,” noted Rolf Perschbacher. “In recent years, Selligent’s growth has outperformed the market average, and we think this was possibly only because our customers appreciate the benefits of our CRM solutions, day in, day out: Selligent’s solutions can be adapted flexibly and at low cost, offering rapid time to market, and the consistent implementation of our Global & Local strategy is clearly compelling. These all represent tangible benefits for users.”

NOTE TO EDITORS

ABOUT UNITED TRANSFER

United Transfer is a leading IT company specialized in the implementation of business-focused solutions. Based in Hungary Budapest, United Transfer is serving over 100 blue-chip clients across Eastern Europe. United Transfer specializes in the implementation of business intelligence, datawarehousing and customer relationship solutions. Customers of United Transfer include companies like Tesco Europe, Credit Anstalt, Nestlé, Solectron, Kraft Foods, ING Bank and Coca-Cola. Technology partners of United Transfer include Oracle, Microsoft, Business Objects and IBM.

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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