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Gosselies, June 16, 2003 - Selligent, a leading vendor of CRM (Customer Relationship Management) solutions offering rapid return on investment (ROI), announces the availability of Selligent Web Content, a Web content management tool that offers companies an easy means of delivering relevant information to their extended relationship network (customers, partners, employees, and suppliers).

Companies have the objective of publishing relevant information in a timely manner, and with great ease and great care. Selligent Web Content helps companies to create and consistently manage and share information (“content”) across multiple platforms, such as Internet, Extranet or Intranet sites. It thereby increases the value of the information contained in a company’s business system, it speeds up business processes, and maximises the productivity of employees.

Selligent Web Content helps to control the dissemination of information by providing customisable workflows that make it easy to implement a company’s cooperation and approval procedures. A well-defined workflow makes sure that the right people are part of the publishing process, and that content is published on the right platforms at the right time. People with different roles, based on their profile in the Selligent CRM Solution, may be included in a workflow: readers, approvers, publishers, etc. These profiles are at the same time the basis of the elaborate security mechanisms of Selligent Web Content.

Selligent Web Content makes the publication of information very simple. Authors don’t need to be Web specialists, they are guided by “wizards” in setting up the route any specific content (Web pages, documents,…) must take. The separation of content and layout ensures that authors and Web designers can work independently without interference. In this way, Selligent Web Content reduces the cost of providing relevant information to different target groups in a timely manner.

End users benefit from Selligent Web Content in two ways: they can subscribe to topics they are interested in, and be alerted when new information on these topics becomes available. They can also use the powerful search capability built into Selligent Web Content. In either case, they can get at relevant information rapidly and save themselves the time and bother of ploughing through a mass of irrelevant content. They reduce the time and effort in their search for information and in their cooperation with colleagues and partners.

Selligent Web Content is integrated with Selligent’s suite of CRM products - Selligent Xi for Web. Administrators can therefore, very simply, retrieve data from the CRM database and publish it on a Web platform. Up-to-date lists of customers, partners, events, press releases, reports, charts, plus query results, and information about competitors can now be accessed from different Web sites in real time.

Like all Selligent products, Selligent Web Content benefits from years of experience in developing flexible solutions with great user-friendliness and user-acceptance.

NOTE TO EDITORS

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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