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Fast implementation and scalable CRM solution rolled into one

Gosselies, November 14, 2005 - After a number of companies have suffered in the past from the excesses of the world's CRM giant, some are now about to be plagued by the simplistic offering from the leader of on-demand CRM. To avoid hassles of that kind, companies can now turn to Selligent SmartStart. Selligent SmartStart is designed for companies that want a fast track to CRM but also the ability to expand their CRM capability as the need arises.

Fast start-up
Selligent SmartStart is based on a pre-configured version of Selligent X@, available in ASP mode - Selligent X@ being Selligent's integrated CRM solution. Opting for SmartStart enables companies to be up and running in record time (around 30 days).

It is worth noting that SmartStart is not limited to salesforce management. Any company adopting Selligent SmartStart can define its priorities among the different functional solutions, for users in Sales, Marketing and Customer Service.

Scaling up
A company is no longer obliged to migrate to a more powerful CRM system as its business expands. Selligent SmartStart guarantees scalability as a company's CRM operations mature and as its needs expand. Selligent SmartStart is based on a tried and tested solution whose wealth of functionality has been acknowledged by a large number of demanding companies. So scalability and pragmatism go hand in hand.

The super-fast implementation and almost unlimited functional scalability of Selligent SmartStart also help users to gear up in CRM unaided. The pre-configured software enables users to quickly become comfortable with the Selligent X@ solution's potential; they are then in a position to make suggestions and contribute to the system's expansion. This user implication maximises user adoption.

The right price
In view of the need to offer each company and each user a specific, tailored solution, the Selligent pricing scheme is equally tailored to each customer depending on the scope of its needs and the number of users. This is the first guarantee that the price is right.

Then again, Selligent SmartStart is based on the integral Selligent X@ solution, recognised as being highly customisable at lowest cost. This is the second guarantee that the cost of ownership is kept to a minimum. So Selligent SmartStart is especially suited to companies that opt for a gradual CRM approach.

"In an increasingly complex business environment, where management must deliver short-term results, companies want to contain risk and show an immediate return on their spending. So they need a CRM solution that is operational right away," explains Selligent CEO André Lejeune. "However, our considerable CRM experience shows that needs mature rapidly and that companies have to tackle such change at reasonable cost to maintain user satisfaction. Selligent SmartStart responds to both these objectives."

NOTE TO EDITORS

About Selligent X@

Selligent X@, the latest version of Selligent's flagship CRM solution, is designed to manage all phases of customer interaction throughout the complete lifecycle efficiently and profitably. It integrates advanced web-based sales, marketing and customer care functionality with a multi-channel contact centre, as well as Web content, document management and analytical CRM applications. With its unique Global & Local functionality, Selligent X@allows local freedom of operation while still ensuring company-wide coherence of customer information. Selligent X@ has multi-setup, multi-language and multi-currency functionality. Based on a full XML and .NET technology, Selligent X@ can easily integrate with other business applications like ERP systems, sales configurators, third party databases, etc. Easy to use and to implement, Selligent X@ allows customers to achieve their ROI goals very rapidly. Customers wishing to use Selligent X@ have two options: they can license it in the traditional way, or they can lease it in ASP mode.

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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