Selligent signs a partnership with MEDIAPOST Multicanal to develop interactive multi-channel communications

Paris, November 18, 2009 – Selligent, the European software vendor specialising in interactive marketing and Customer Relationship Management (CRM), announces the signing of a partnership with MEDIAPOST Multicanal, a subsidiary of MEDIAPOST specialist in data solutions and relational marketing. The collaboration will offer French-based enterprises and organisations solutions addressing the marketing challenges related to the exponential use of digital media as a counterpart to traditional direct marketing methods.

The multiplication of sales and communication channels, the increasing use of digital media as well as changes in consumer expectations regarding responsiveness and personalisation: these emerging phenomena add to the complexity of customer relations and loyalty development. Businesses and organisations seek solutions and specialised partners in order to face these new challenges through the adequate use of platforms for automating multi-channel communications and interactive marketing. The alliance between Selligent and MEDIAPOST Multicanal is intended to provide a joint response to these strategic requirements.

Selligent and MEDIAPOST Multicanal combine their expertise, leveraging their complementary experience. MEDIAPOST Multicanal will advise organisations and businesses on interactive multi-channel communications; it will also market and integrate Selligent Interactive Marketing, Selligent's interactive marketing solution. For its part, the European software publisher will provide its modular solutions developed to boost companies' digital communications and multi-channel marketing campaigns.

The partnership addresses all businesses wishing to complete their Information System with advanced features for e-mail marketing, the automation of multi-channel campaigns, and the management of interactions via digital media. This specifically concerns:
- stakeholders in traditional direct marketing wishing to expand their range of channels to encompass digital media
- large users of ASP e-mail platforms looking to pursue dialogue beyond opening an e-mail as well as to automate the production of personalised newsletters
- distributors seeking to enable their local managers to develop the use of digital channels in order to generate traffic in their points of sale, and to provide them with loyalty programmes or customer life cycle animation.

Customer satisfaction as well as an increase in productivity and an improved return on investment are some of the numerous benefits resulting from this collaboration.

"Our leitmotif is to assist our customers through these evolutions, and we wanted to bolster our range of solutions," said Christophe Cousin, Deputy Managing Director at MEDIAPOST Multicanal. "Selligent immediately convinced us of the relevance of its interactive marketing platform as well as of the potential it offers in response to the expectations of companies wishing to expand their communications via digital media and to unite within a single application the automation of both their interactive marketing and customer relation campaigns."

"The expertise of MEDIAPOST Multicanal as a consultant, marketing service provider, and specialised integrator provides unquestionable added value for the deployment of our solutions and for the success of business marketing strategies. Its experience, its capacity to find solutions for all types of businesses, and its in-depth knowledge of the market in Selligent's priority business sectors are decisive factors in the development of this partnership," said Jocelyn Bourèche, Partner Manager at Selligent.

About MEDIAPOST Multicanal

MEDIAPOST Multicanal, a MEDIAPOST subsidiary, is the entity within the La Poste group dedicated to data solutions and to Customer Relationship Management.

MEDIAPOST Multicanal offers a full range of solutions integrating extensive know-how and expertise concerning data, marketing, and technology, linked to the implementation of strategies for managing close customer ties through multi-channel relations. Its very operational solutions enable MEDIAPOST Multicanal to help its customers -- small-to-midsize enterprises -- to develop and to make the most of their customer relations.

MEDIAPOST Multicanal is a fast-growing company with 85 employees, over 13,000 customers, and €16.5m in revenue for 2008.

www.mediapost-multicanal.fr

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About Selligent

Selligent develops and markets interactive marketing and Customer Relationship Management (CRM) solutions.
Since its creation in 1990, Selligent has established a solid reputation as the specialist in collaborative solutions aimed at boosting the organization, actions, and interactive communications of teams in direct contact with customers, prospects, and business contacts.
Selligent solutions enable marketing, sales, services and consulting departments to develop interactive, effective, and sustainable relationships with all their contacts and ecosystems.
The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.
With operations in France, Belgium, Germany and Italy, Selligent covers most European countries via a network of franchises, as well as distribution and integration partners.

Contacts

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