SELLIGENT REPORTS CONTINUOUS GROWTH IN GLOBAL MARKETS


European CRM specialist opens Canadian company, expands in Southern European and Nordic markets.

Gosselies, Belgium, September 3, 2001 – Selligent, a leading European CRM (Customer Relationship Management) and e-business software specialist has reported continuous expansion activity in its global markets as the company's CRM solutions, designed to work in culturally diverse environments, continue to earn increasing acceptance in a growing number of countries.

In the Nordic countries, a region that is renowned for its highly individual local communities, yet still having the ability to produce global brands, Selligent has appointed Christina Schiøtt Liaos as Business Development Manager. Christina is responsible for setting up Selligent activity in Denmark, Sweden, Norway, Finland and Iceland. According to IDC, CRM has a high growth rate of 37% in Scandinavia. Selligent has already created first class customer references with Alfa Laval and Bahco/Sandvik, leading Scandinavian blue chip companies.

In Canada, Vincent Leclerc has opened up the first Selligent subsidiary in Toronto. Canada has been a late adopter of CRM applications with investments of less than USD 300 million in 2000 but this is expected to increase by 45% through 2001. Within this dual language culture, Selligent has high expectations from its new product lines in a buoyant marketplace.

Close to home in Europe, Selligent's Southern European Region grew by 45% in 2000. Selligent France's Michel Doric is now Vice President responsible for the Southern Region, assisted in the French marketplace by Jean-Claude Fourny, recently promoted to Sales Director France.

'Last year showed strong growth in all areas of Selligent's business which is continuing through 2001. It indicated to us that customers are accepting the Selligent offer and turning away from high cost, difficult to implement CRM solutions that are not flexible enough to accommodate local freedom of operations while providing company-wide coherence. ' said André Lejeune, CEO of Selligent. 'Our penetration of the mid-range and top tier markets shows that the high functionality and low cost of ownership of Selligent systems is an attractive proposition for this market. This year, with our new Global & Local functionality, and recently announced Selligent Xi for Windows and Selligent.NET Xi products, we are in an even stronger position to capitalise on this growth potential.'
 

NOTE TO EDITORS

About Selligent

Selligent is a European provider of CRM solutions (Customer Relationship Management). Since its creation in 1990, it has established itself as a specialist in collaborative solutions aimed at boosting the organisation and action of teams in direct contact with customers, prospects and business relationships.

Its solutions enable marketing, sales, customer care and consulting departments to develop powerfully interactive, effective and sustainable relationships with all their contacts and ecosystems.

Selligent offers a unique approach combining agility, pragmatism and implication to support the success of CRM projects.

Based in Belgium, France and Germany, Selligent covers most European countries and is actively working to develop its networks of distributor and integrator partners.

Contacts

International press contact:
Clicky Web Analytics