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Gosselies, October 21, 2002 - Selligent, a leading vendor of CRM (Customer Relationship Management) solutions offering rapid return on investment (ROI), announces the availability of its CRM product for mobile users of PDAs (Personal Digital Assistants), Selligent for PDA Online Edition.

The growing population of mobile employees, spending very little time in their company offices, needs to be connected to their company’s CRM information systems, in order to stay in the loop of every day business development. Until recently, mobile technology and applications did not provide a satisfactory way of achieving this.

New developments in Web and PDA technologies allowed Selligent to develop a revolutionary CRM Solution for PDA, guaranteeing full integration with all critical business process within the customer-facing organisation.

Selligent for PDA Online Edition is a new step towards integrated and pervasive CRM since it offers mobile users the complete SFA and Service functionality of Selligent Xi for Web. There is no limitation anymore in what a Sales representative or a Field service engineer can handle on his PDA in comparison to the enterprise CRM system. The only constraint comes from the size of the PDA screen and what can be displayed on it concurrently.

With Selligent for PDA, mobile users keep informed in real time on every aspect of their customer relations, no matter through what channel they occur. They will know about cross- and up-selling opportunities detected by their colleagues, new contact people, activities of competitors, but also about any open issues, be they related to service levels or financial matters. And the company can follow the progress of their relations with customers and partners in real time and react instantaneously.

The PDA user is automatically linked into the business processes of the company: Rules for consistent data entry are checked when he enters data on his PDA; the predefined workflows of the CRM system can be initiated by a PDA user or by the corporate system demanding actions by the PDA user. For example, follow-up actions of a customer visit by a sales person or a service engineer can be automatically triggered by a visit-report.

Selligent for PDA Online Edition enables companies to optimise the time of employees in the field, while reducing the cost of their mobility. PDAs offer cost benefits over laptops, but above all, they have become part of the mobile life style. Selligent for PDA allows companies and their mobile workforce to derive a real business benefit from this trend.

Like all Selligent products, Selligent for PDA Online Edition is extremely flexible and highly configurable. It can be configured to provide each user with exactly the information and access to business workflow he needs - without any programming. The user can decide what he wants to see on the PDA screen (down to pages and even fields on pages) – making sure to use the small screen most effectively.

GPRS, and even more so the future UMTS, turn the PDA into a permanently connected mobile terminal. Selligent turns this technology into a business advantage, offering full functionality to the mobile connected CRM user. This new solution also avoids the time and risk associated with synchronization and distribution of critical data.

Selligent for PDA Online Edition is available immediately

NOTE TO EDITORS

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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