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BWT France, the specialist in the design and manufacture of water treatment systems, has chosen Selligent to optimise its sales and marketing methods, the better to meet customer needs.

Paris, 10 April 2008 – A subsidiary of the Austrian BWT (Best Water Technology) group, BWT France is the market leader in France for industrial water treatment systems in all sectors of industry (including pharmaceuticals, cosmetics, food processing) as well as in the community (health, educational, communal residential institutions) and the domestic market (detached houses). It brings together two companies in particular that specialise in water treatment: Permo (www.permo.tm.fr) and Cillit (www.cillit.tm.fr).

For this, its first CRM project, BWT France has selected="selected"Selligent’s CRM solution to harmonise its methods and improve the flow of information in order to strengthen its relationship with its customers. Furthermore, Selligent AnalytiX will enable BTW France to track its operations step by step by producing analytical reports and dashboards.

Besides a modest investment, the ability to understand the needs expressed and to meet them, the user-friendliness of the solution and its appropriateness to those needs, as well as the modernity of its technology are each and every one of them assets that have enabled Selligent to set itself apart and win over BWT France.

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About Selligent

Selligent is a European provider of CRM solutions (Customer Relationship Management). Since its creation in 1990, it has established itself as a specialist in collaborative solutions aimed at boosting the organisation and action of teams in direct contact with customers, prospects and business relationships.

Its solutions enable marketing, sales, customer care and consulting departments to develop powerfully interactive, effective and sustainable relationships with all their contacts and ecosystems.

Selligent offers a unique approach combining agility, pragmatism and implication to support the success of CRM projects.

Based in Belgium, France and Germany, Selligent covers most European countries and is actively working to develop its networks of distributor and integrator partners.

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