Selligent outfits Promod with its Selligent Interactive Marketing solution and asserts its position in the interactive marketing market

Gosselies, Belgium - June 3, 2009 – A mere three months after integrating interactive marketing into its activities, Selligent, a European publisher specializing in Customer Relationship Management (CRM), has been awarded its first French contract by first-tier company Promod.


Promod wanted a solution that could take full advantage of its customer segmentation and fuel interactive communications with its customers. With Selligent Interactive Marketing, Promod can move beyond its traditional e-mail marketing campaigns and implement global automation of interactions downstream from e-mail campaigns.


Aware of the limitations of the e-mail marketing systems that it used through a SaaS provider, Promod was won over by the interaction scenario concept offered by Selligent Interactive Marketing – a concept that is able to overcome these limitations while providing multiple new possibilities for interacting and automating communications with customers. Promod now has a solution that will enable the company to expand its multichannel marketing expectations through customized, interactive and masterful use of all digital media. The company can customize its messages to its most loyal customers, run a customized loyalty program and integrate customers’ website surfing into its marketing strategy. “The increasing success of Promod drives us to serve more than 1.5 million women in France, Belgium, Germany and England. Selligent Interactive Marketing was the best solution to manage the 3 million e-mails we send every month and to implement global automation of interactions downstream from these e-mail campaigns,” said Anne Wacquez, E-Commerce Manager at Promod.


With Selligent Interactive Marketing, Promod can more precisely evaluate the return on investment of its online campaigns. "Marketing departments are required to evaluate their activities and measure the results of their online marketing campaigns. Given the current economic climate, Selligent Interactive Marketing is an opportunity to fully capitalize on the advantages of digital media, quickly see an ROI and save money while conducting targeted, quality campaigns,” stated Brahim Ben Salem, Account Manager Retail at Selligent.


A mere three months after Selligent Interactive Marketing’s market release following the Selligent’s merger with Optizen, a contract with a company like Promod reinforces Selligent’s strategic decision to combine CRM and interactive marketing to meet the needs of companies that want to energize their marketing campaigns and digital communication.

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About Selligent

Selligent develops and markets interactive marketing and Customer Relationship Management (CRM) solutions.
Since its creation in 1990, Selligent has established a solid reputation as the specialist in collaborative solutions aimed at boosting the organization, actions, and interactive communications of teams in direct contact with customers, prospects, and business contacts.
Selligent solutions enable marketing, sales, services and consulting departments to develop interactive, effective, and sustainable relationships with all their contacts and ecosystems.
The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.
With operations in France, Belgium, Germany and Italy, Selligent covers most European countries via a network of franchises, as well as distribution and integration partners.

Contacts

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