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PCM, specialist in volumetric pump development and fluid treatment systems, has chosen Selligent to energize its customer relationships and make its customers even more loyal.

Paris, 7 May 2008 - subsidiary of the Gévelot Group, PCM is leader in the development of volumetric pumps and fluid treatment systems. Specialized in solutions for injection, transfer and dosing of sensitive products, PCM is present throughout the world in the petrol and gas sectors, in agri-foodstuffs and in industry (www.pcm.eu).

PCM opted for the Selligent CRM solution, very agile and pragmatic, to improve its customer relationship management, more particularly for follow-up and stimulation of loyalty of end-customers in cooperation with its dealers. Faced with the increasing diversity and complexity of the market in which the company is evolving, it has become essential to increase the effectiveness and cohesion of its entire customer processes, which its solution in place - being too unwieldy and its evolution too expensive - could not manage.

In total, more than two hundred users in Europe, in the United States and in China will benefit from the numerous functionalities that the solution offers, such as management of contacts, tasks and appointments, the tracking of business opportunities and management of marketing campaigns. Beyond this, with Selligent e-Services and Selligent Web Content, PCM can now interact with its customers via its extranet site: these two modules will allow PCM clients to access information and documents according to their profile and to track their orders and customer service requests.

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About Selligent

Selligent is a European provider of CRM solutions (Customer Relationship Management). Since its creation in 1990, it has established itself as a specialist in collaborative solutions aimed at boosting the organisation and action of teams in direct contact with customers, prospects and business relationships.

Its solutions enable marketing, sales, customer care and consulting departments to develop powerfully interactive, effective and sustainable relationships with all their contacts and ecosystems.

Selligent offers a unique approach combining agility, pragmatism and implication to support the success of CRM projects.

Based in Belgium, France and Germany, Selligent covers most European countries and is actively working to develop its networks of distributor and integrator partners.

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