Selligent on a roll and banking on an increase in sales of over 20% in 2004

New web technology has a stimulating effect on the 2003 results

Brussels, 05 February 2004 Selligent, a Belgian company that has become one of the leading CRM1 vendors in Europe, is announcing that its "licences" turnover for 2003 is up by almost 16% on the 2002 figures. For the Selligent managers, this growth can be put down to the growing interest shown by the market in its new web technology and to a more favourable climate for investment in CRM among medium-sized companies over the past few months. This positive trend coincides precisely with the strategic repositioning of the company's activities. In addition to its role as an international CRM software vendor, Selligent has indeed expressed its wish to step up its work with companies as a CRM partner.

While many CRM players have seen their licence sales slump by over 50% since 2001 and have consequently made drastic cuts to their research and development investments, Selligent opted for an ambitious strategy by investing over 10 million euros in the complete overhaul of its solution on the basis of the XML and .Net standards.

Over and above the new integration and implementation possibilities that it offers, the new Selligent.Net solution outperforms the previous Windows solutions in terms of flexibility, adaptability and functional scope. In the course of 2003, Selligent.Net reached a very high level of maturity and functional content, which had favourable repercussions on all of the year's results.

Indeed, Selligent licence sales have increased by almost 16% over the past financial year, with over 6,200 new licences sold, a record in the company's history. As far as the web platform is concerned, Selligent.Net represented over 77% of sales to new customers in 2003 and over 2/3 of overall licences sales.

Selligent won over 70 new accounts in 2003, among which we can mention Club Méditerranée, CCMX, Lixxbail, AstraZeneca and Alliance Hospitality in France, Hosokawa Alpine, OBO and BÜW in Germany, Daimler Chrysler in Belgium, Kemira in Sweden and Psion Teklogix in the United States. Selligent also recorded growth of over 100% on the German market where it launched its activities in 2002.

Selligent is therefore starting 2004 with a solid installed base of almost 40,000 licences on over 800 customer sites, generating over ? 6 million in recurrent annual revenues from the extension of customer sites, update contracts and consulting services. As a matter of fact, Selligent can pride itself on its exceptional customer loyalty rate of 87% over the past 10 years.

« If we go by the growth witnessed over the past few months, we are banking on an increase in our sales of over 20% in 2004 with a turnover of around 11 million euros », explained André Lejeune, Selligent's CEO. « The last quarter of 2003 generated a positive operating income and this return to profitability should be confirmed over the whole of 2004. »
 

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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