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The Marketing Centre act as a value added reseller for Selligent in Wales and the West Midlands

Selligent, the European Customer Relationship Management (CRM) specialist, has announced the signing of a partnership agreement with The Marketing Centre in Swansea in order to increase their presence in Wales and the Midlands.

The Marketing Centre is one of South Wales' main independent suppliers of sales and marketing software, specialising in providing solutions for business to business applications.

John Cooper, Managing Director of The Marketing Centre, commented, "The Selligent solution is an excellent CRM product that provides a unique opportunity for The Marketing Centre to expand its growing list of Welsh and Midland based clients. I am looking forward to working with Selligent. Its web and WAP options combined with its multi-currency and multi-linguistic capabilities throw up countless opportunities especially for those businesses that want to develop or manage their CRM activities at a multi-national level".

André Lejeune, CEO of Selligent, added, "We are very enthusiastic about this partnership. Wales and the Midlands are vital industrial and technological growth areas and the Marketing Centre is well placed to take Selligent's solutions into this market place. This partnership is another example of Selligent's strategic move into the reseller market and we are delighted to take this step with the Marketing Centre".

NOTE TO EDITORS

ABOUT THE MARKETING CENTRE

The Marketing Centre develops applications to help businesses and organisations manage their prospects, clients and overall marketing activities and has just launched Active Forms, a range of business modules for use on the internet or a company intranet. Based in Swansea over the last five years The Marketing Centre has undertaken Sales Automation and CRM projects for a variety of clients throughout Wales and the Midlands.

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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