Selligent and Micropole-Univers unite their expertises in CRM and BI to strengthen their positioning on the European market

Paris, 11 September 2008 - Selligent, European publisher specialised in customer relationship management (CRM) and Micropole-Univers, European consultancy and engineering company specialised in Business Intelligence (BI), E-business, CRM and ERP, announce the signing of a strategic partnership which will combine their expertises in BI and CRM. Customer satisfaction, pragmatism and involvement are at the heart of this new synergy. Thanks to this alliance, Micropole-Univers will bolster its position on the CRM market, while Selligent continues its strategy of targeted European growth.

Customer satisfaction is inextricably linked to the management and exploitation of information. Confronted with the proliferation of data, companies are increasingly looking for tools which can improve decision-making, responsiveness and commercial performance. To meet this need Selligent developed Selligent AnalytiX, a very advanced analytical CRM module which is perfectly integrated with its operational CRM solutions.

This unique partnership allows Selligent to rely on the integrator Micropole-Univers as an expert partner which is recognised for Selligent's solutions and capable of exploiting their intrinsic possibilities. A specialist in both BI and CRM since 1999, Micropole-Univers works on implementing integrated, flexible and scalable information systems, offering companies the levers to significantly improve the quality of their products and services. Selligent clearly understood and anticipated the natural complementarity between BI and CRM and the importance of analytics in its solutions. Patrick Sportouch, Director of the CRM agency at Micropole-Univers, explains: “To improve its competitiveness, a company has to integrate new-generation customer relationship management tools with the other key tools of the company. We entered into this partnership because Selligent offers innovative solutions in this field and the market is experiencing spectacular growth”.

Fabrice Jarry, Selligent Partners Manager for France, Switzerland, Luxembourg and Northern Africa, adds: “For the companies, the originality of this partnership resides in the complementarity of the know-how of Micropole-Univers in BI and of Selligent in operational and analytical CRM. Stimulated by the success of the projects we are implementing together, we are thus reinforcing our local services in France and Europe and we guarantee a personalised accompaniment which is adapted to the specific needs of the company increasingly seeking agile solutions”.

The two players will combine their business know-how and their complementary expertises in order to offer their customers applications which will enrich their decision-making systems and enable them to analyse and anticipate the actions to be taken. They will be able to monitor with ever greater subtlety their relationship with their customers by uniting the benefits of CRM with advanced analytical functionalities.

This partnership allows the two partners to confirm their presence on the European market of CRM and BI. Several joint projects are planned between now and the end of 2008.

About Micropole-Univers

Micropole-Univers is a European consultancy and engineering company specialised in the fields of Business Intelligence, E-business, CRM and ERP. The group accompanies its customers in every phase of a project, from consulting to the full implementation of the solution, as well as training. Leader in its field in France and Switzerland, the group is a partner of the major software publishers. Micropole-Univers brings together nearly 1,000 collaborators and works with 800 customers (including 80% of the groups in the CAC 40). The group is quoted on the Eurolist compartment C of Euronext Paris and is registered in the segment Next Economy. ISIN code : FR0000077570. For more information, please consult the website www.micropole-univers.com.

---

About Selligent

Selligent develops and markets interactive marketing and Customer Relationship Management (CRM) solutions.
Since its creation in 1990, Selligent has established a solid reputation as the specialist in collaborative solutions aimed at boosting the organization, actions, and interactive communications of teams in direct contact with customers, prospects, and business contacts.
Selligent solutions enable marketing, sales, services and consulting departments to develop interactive, effective, and sustainable relationships with all their contacts and ecosystems.
The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.
With operations in France, Belgium, Germany and Italy, Selligent covers most European countries via a network of franchises, as well as distribution and integration partners.

Contacts

---