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A boost for Selligent's ASP offering

Gosselies, June 7, 2005 - The Belgian Internet Service Provider, DAD (Digital Age Design), and Selligent, the Belgian enterprise that has become one of Europe's leading CRM developers, have signed a strategic partnership agreement. The companies will jointly market and implement, in Belgium and Luxembourg, Web-based CRM solutions that integrate Selligent's CRM suite, notably in ASP mode. DAD will also market the two Selligent offerings, Selligent Web Content and Selligent AnalytiX (the new business intelligence module included in its CRM solution).

For Selligent, this partnership delivers major synergies in covering the Belgian and Luxembourg markets in general and the public sector in particular (Citizen Relationship Management), where DAD boasts substantial experience. "We are counting a lot on the Web for the growth of CRM. Besides our zero-client .NET architecture, our full-feature ASP offering is attracting increasing attention," states André Lejeune, Selligent CEO. "Our partnership with DAD is based on complementary know-how. DAD is leader in the Belgian Web services market and commands superior expertise in consulting and development in areas related to our solution - e-CRM functionality, Web content management and Web metrics. DAD has also built up a sound client base in the market segment targeted by Selligent solutions."

The partnership is of strategic importance for DAD. "Customer relationship management is becoming a top priority need for enterprises and institutions alike," notes Benoit Lips, DAD CEO. "Our clients need a modular, integrated solution tailored to the Belgian market, be it to increase sales or commercial opportunities, to better manage marketing campaigns or to improve customer service. This partnership will enable DAD to respond to increasing demand for customer interaction management that is efficient, flexible, profitable and measurable throughout the customer relationship life cycle. We use the Selligent platform for our own purposes and find its modular structure and ease of use very attractive."

DAD and Selligent are now harnessing their expertise together to offer organisations a CRM solution that is seamlessly integrated with the Web and whose key benefits are:
- modular structure and a wealth of cutting-edge functionality in the areas of marketing, sales and customer service, as well as Web content management and analytical CRM;
- a generic, highly customisable Web solution offering an exceptional level of integration with other business applications, thanks to Selligent's architecture based on XML and .NET technologies;
- expertise in leveraging the Web to the full for marketing and customer/partner relationships;
- the unique Global & Local concept, which guarantees enterprises total consistency of data - and therefore of their customer relationship management - while still allowing them to give substantial autonomy to their units with regard to processes, workflows, customer and prospect information they want to keep updated, as well as cultural and linguistic practices specific to their business;
- ease and speed of implementation.

NOTE TO EDITORS

About DAD

Since 1995, DAD has accompanied numerous companies and public administrations in defining their Internet strategy, creating new Internet services or in transforming existing services. Managed since then by Benoit Lips, DAD is today acknowledged on the Belgian market as the leading Web developing services provider. Since 2005, internationally active full service company in digital marketing and technology LB Icon (Euronext Amsterdam, OMX Stockholm: ICON) is the company's major shareholder. DAD employs about 65 specialists in three main areas of competencies: Interactive Marketing & Communication, E-commerce and Enterprise Portals.

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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