Selligent and Active e-Solutions Ltd. set to conquer the Chinese market

Gosselies, February 24, 2003 - Selligent, a leading vendor of CRM (Customer Relationship Management) solutions offering rapid return on investment (ROI), has signed a Value Added Distribution agreement with Active e-Solutions. Active e-Solutions will be responsible for the distribution of Selligent’s CRM suite in Hong Kong and China. Active is well established in Hong Kong and China as an IT solution provider, and will start marketing and selling Selligent’s uniquely flexible CRM suite in Hong Kong, while “localizing” it for the general Chinese market.

The CRM market is well established in Hong Kong, where English language systems are in use today. However, there are, until now, no Chinese systems on the market, while the need for improved customer relationship management and co-ordination of activities across different entities of a company is being felt more and more acutely in China.

“Our ambition is to produce the first “localised” Chinese CRM solution and become the Chinese market leader in this domain” says Mr. Benjamin Tse, Director of Active e-Solutions Ltd. “We have decided to partner with Selligent because of the enormous flexibility and adaptability of their CRM suite. In addition, their unique “co-agility” concept will allow our customers to grant their local entities anywhere in the greater China region the freedom they need to develop their business, while keeping a consistent corporate view of customers. This is crucial in the Chinese market with its breathtaking speed of development and its great diversity.”

André Lejeune, CEO of Selligent adds: “Our partnership with Active e-Solutions is a decisive step for Selligent towards becoming a truly global player. We are very happy to be present in the Chinese market with its vast potential through this very professional and very ambitious partner. We will make sure that Active e-Solutions will get all the support necessary to bring the best CRM solutions to our Chinese customers.”

Active e-Solutions has developed an aggressive marketing plan for Hong Kong and the greater China region, covering all communication channels and including seminars on business and technical aspects of CRM.

The Chinese version of Selligent will be generally available by end of 2003. Pilot customers will be operational in the 2nd part of 2003.
 

NOTE TO EDITORS

About Active e-Solutions

Active e-Solution Ltd is the leading provider of Business Process and Office Automation Solutions, helping companies design, develop and implement the most innovative e-Strategies to meet the high competitive business environment. The company specializes in developing and marketing in the areas of e-Workflow, Information Management, Network Messaging, Customer Relationship Management and Call Centre. Active was established in 1993 and was one of the first companies to market the concept of Network Messaging. Active is headquartered in Hong Kong and has setup a China office at the beginning of year 2001. Active maintains a site on the World Wide Web at www.active.com.hk
About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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