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Selligent is now announcing the launch of Selligent AnalytiX, an analytical CRM module seamlessly integrated in its operational CRM solutions. Selligent AnalytiX is the tangible application of "Business Intelligence" techniques to customer relationship management. It is a powerful, easy-to-use analytical solution providing enterprises with reliable "intelligent dashboards" to keep them up to speed on their performance and help them make the right business decisions.

At whatever level in an enterprise, be it employee, manager or executive, the challenge is the same: improve performance - and anticipate events - by making the right decisions at the right time. Only the types of question differ. A CRM software solution is an indispensable aid in that it stores all transactional information concerning a customer relationship in a central database. But then it is crucial to extract reports that cut across several distinct "dimensions." These are the dashboards that help to steer business processes by providing a complete, instantaneous view of the business situation. They are multi-dimensional reports - standardised or customised - that demand the deployment of a suitable analytical tool.

Selligent AnalytiX provides an overall synthesis of the basic data coming from the operational CRM system, but also from multiple sources such as ERP systems, financial systems, Supply Chain Management systems, etc. These are then all cross-sorted to optimise the CRM processes and the efficiency of all the people in the enterprise.

Closing the CRM-Business Intelligence-CRM loop
Selligent AnalytiX is much more than an analytical "outcrop" for passive reporting. It is a new module that slots smoothly into Selligent's CRM solutions. In concrete terms, users can navigate throughout the Selligent CRM application based on results injected by Selligent AnalytiX (results based on data from the Selligent CRM solution as well as from other sources). Consequently, the CRM processes can be modified automatically and transparently according to the results of the analysis. In short, as of now Business Intelligence and operational CRM synergise.

What is more, the whole cycle takes place in the same application - the Selligent CRM solution. Meaning there is no point taking the trouble to learn to use a new tool. So Selligent really does put business analytics in the hands of all the people at all levels in the company.

A "Business Process" approach
Selligent AnalytiX provides a pre-configured, multi-dimensional structure. Subsequent to a highly detailed examination of company CRM processes and their analytical needs, Selligent has developed several "Business Processes" linked to sales, marketing and customer support activities and therefore covering a wide range of business intelligence processes.

"A lot of people think that transactional tools such as CRM are aimed primarily at operations staff while analytical systems are the exclusive domain of managers and executives. They are mistaken. An integrated, easy-to-use analytical tool like Selligent AnalytiX enables professionals at all levels to monitor and improve their performance," states André Lejeune, Selligent CEO. "In fact, Selligent AnalytiX is a Business Intelligence CRM solution for analysing CRM processes and data and therefore draws on information contained in other databases such as ERP systems, Supply Chain Management systems, etc."

Besides being used by the Selligent system itself, the results can also be leveraged via Excel, Business Objects or Microsoft Reporting Services. So they adapt to whatever working methods are already in place.

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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