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Gosselies, February 5, 2003 - Selligent, a leading vendor of CRM (Customer Relationship Management) solutions offering rapid return on investment (ROI), is proud to be amongst the first three CRM providers in the world to obtain Microsoft’s .NET Premium Certification.

.NET uses industry XML Web service standards that enable software applications to interoperate, regardless of platform or programming language. In the future, a broad range of personal and business applications can be connected via the .NET standards, such that users can access important information whenever and wherever it is needed. These applications need not be conceived with any knowledge of each other.

Selligent provides the first CRM solution worldwide to be 100% developed on the .NET framework - contrary to those applications that just add a certified XML layer on the surface - to be 100% thin client, and to have all components implemented as web services. This rapid and complete certification shows the outstanding technical expertise of the Selligent development team and their capacity to turn technological advances into useful products in record time.

The .NET Connected Logo program is a way for customers to identify the applications, systems, and services that have been optimized for interoperation using the .NET standard. The certification makes sure that applications use all the standards like XML and SOAP in a Web Services architecture that makes integration possible and even painless. Selecting certified applications, users can be sure to choose the right building blocks for their IT system.

Selligent’s leading edge technology base made the transition and conformance to the .NET standards straightforward and allowed Selligent to go ahead rapidly. Thierry Téchy, Selligent’s CTO explains: “We invested a lot of effort into a new technological foundation of our CRM solution in order to offer our customers some key advantages. First of all, Selligent guarantees the lowest cost of ownership in the industry while preserving the functionality, flexibility, and ease of use our customers are accustomed to; in particular, our solution lowers the cost of implementation and maintenance of the integration between CRM and ERP or SCM or other back-office solutions beyond anything possible in the past. Additionally, it is highly scalable, allowing to move without pain from controlled pilot projects to large-scale enterprise use. And on top of these benefits, we are the only CRM vendor to offer a smooth evolution from the Client/Server generation to the next IT generation allowing our customers to leverage their investment.”

The integration of .NET compliant applications facilitates two-way communications. For example, a customer’s Selligent system can “ask” his financial system about the payment history of a customer, his SCM system about production and shipment dates for a customer order, etc. In turn, the back-office systems can turn to the Selligent CRM system “asking” about the cost and return of marketing campaigns, the sales pipeline, the actual and projected value of a customer, etc.

Selligent functionality can be accessed as a set of “Web services” by other applications and vice versa, while no knowledge about the inner workings of one application is necessary for the other. The IT analysts consider such Web service oriented architectures as an absolute must for any software in the years to come. André Lejeune, Selligent’s CEO concludes: “We are pleased to have chosen the right road into the future, and to have moved along faster than most others. For the benefit of our customers. We expect this technological challenge to be fatal for many vendors. Our .NET application is today as rich as the latest Client/Server version and we can now devote 100% of our R&D efforts to expanding the functionality.”

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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