Work Smarter, Not Harder: Tips for Driving ROI Through Automation

Work Smarter, Not Harder: Tips for Driving ROI Through Automation

Today’s consumer expects messages that are meaningful to them in every moment, though delivering on this expectation is easier said than done. To succeed you'll have to park your business goals in the backseat and focus your marketing around your consumer’s impulses and actions.

But, with only 24 hours in a day, where is the modern marketer going to find the time to create personalized content for each and every one of their consumers?

Watch Selligent’s VP of Product Marketing, Kat Berman, & Theorem’s VP of Strategy, Dom Finney as they break down:

  • How to use automated dynamic email templates to boost your bottom-line and increase your team’s productivity.
  • Best practices on how to design, create, test, and launch a template-driven marketing program.
  • Examples of foolproof, behavior-triggered interactions that maximize customer satisfaction.
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