6 Steps to Consumer Journey Success

6 Steps to Consumer Journey Success

Join April Mullen, a Sr. Marketing Strategist at Selligent, as she presents a proven methodology and hands-on tips for creating journeys that deliver exceptional customer experiences and high marketing ROI.

In this video, you’ll learn:

  • How to uncover opportunities based on what customers expect vs. what you deliver
  • Tips for prioritizing which automated programs to implement first
  • The ROI of a good consumer-first experience
  • Best practices from top brands like Wayfair, Zulily, and IHG
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