Digital Transformation is Driving the Future of the Automobile Industry

Digital Transformation is Driving the Future of the Automobile Industry

Consumer attitudes towards car ownership (“Why not just call an Uber?”) are changing as fast as technologies that are driving them. With electric cars going mainstream and self-driving cars already waiting at the next turn, what are the implications for the consumer market?

Download this trend report to learn key stats about the $200-billion-strong Millennial market’s car ownership plans, and the trends that will be shaping the auto industry in the next 10 years, including peer-to-peer sharing, car customization, sustainability, and connected cars. Bonus: marketing case studies from Selligent’s clients: Audi, Opel, and Mercedes-Benz.

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