Digital transformation is changing the retail segment forever

Digital transformation is changing the retail segment forever

Out of all industries, the retail segment was first in line to feel the full disruptive force of digital transfor- mation.

When Jeff Bezos launched Amazon.com in 1995 as a mere book-selling website and Pierre Omidyar started eBay under the name AuctionWeb the same year, shopping for products on the World Wide Web was still considered cutting edge.

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